Somewhat disappointing book that although has numerous examples of randomized control trials in practice, from education, medical, to web 2.0 operations, does not go into any functional detail on either the mathematical apparatus, or the statistical analysis/interpretation of this data. Some may counter that this is a layman book, and exorcising the author of any responsibility to put these details in his text. This is true, however, that just means that the book is effectively the knowledge equivalent of “empty calories”.
There have been many books in the mathematics and science layman nonfiction genre that also include meaningful commentary on the mechanism of the subject as well as including conceptual content, these include, “The Drunkard’s Walk”, for basic probability, “The Dance of the Photons” for Quantum Information, “Chancing It” for basic statistics, and “Through Two Doors at Once”, for the analysis of basic interferometers, and a historical survey on theories of quantum phenomena, to name just a few books I’ve read recently, so it is definitely possible to achieve both functional instruction in conceptual writing.
What this book does well is provide some historical context of RCTs, and why people, especially in the medical fields viewed it as either amoral, or with suspicion. Similarly, this skepticism has recently extended to the field of development studies and development economics, although the most recent Nobel prize in the field (2019), Abhijit Banarjee, Esther Duflo, & Michael Kremer won on work that applied experimentation, primarily via RCT to poverty/development, so perhaps that skepticism will be short lived. Likewise, two of those co-recipients have an excellent set of MOOCs on EdX on this topic, and they go into fairly decent functional detail on it’s application, which seems very worthwhile if you are coming to this book, and find yourself wanting more details on the apparatus.
Overall, I found the book somewhat forgettable, but I can’t say the content is bad, just incomplete. If there were more content dedicated to the practice of RCTs, and not just an endless series of high-level detail case-studies of it, I think this book would have been amazing. As is, it’s a easy pass for most, with a conditional recommendation for those who need some extra conceptual motivation (and historical context) on the subject of RCTs.