Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

by David Garfinkel, Bond Halbert (Foreword)

In this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You’ll • How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Genres: Writing, Business, Nonfiction

154 pages, Paperback

Published July 7, 2017

Reviews

[Jamie from The Doer Co · Rating 2 out of 5]

Very basic book, I wouldn't recommend this for beginners because it's not nearly enough content to get you started from scratch. As an advanced copywriter it was an okay read but really only found value in the last 2 chapters. I had high hopes for this book but found it to be lacking overall.

[Christina Jenkins · Rating 3 out of 5]

Good tips but the typos drove me a little crazy.

[Lisa HEFLIN · Rating 5 out of 5]

In my opinion this book is a MUST for anyone who wants to become a copy writer. Garfinkel breaks things down into easily understandable concepts and language. I highlighted almost three major points in each section and often refer to points as I am working.

[Ebikonbo-ere Felix · Rating 4 out of 5]

Awesome book. Can't wait to be done reading.

[Harris Masood · Rating 4 out of 5]

Quick skim over the world of copywriting, made concrete by ample examples and well fleshed-out concepts. A great introduction to delve further into learning the skill of copywriting!