Amitabh Bachchan’s transnational fame as one of cinema’s biggest global stars is both unprecedented and unparalleled. His career spans five decades and stretches the boundaries of the very meaning of stardom. Actor, singer, politician, television host and national icon, he is mobbed by frenzied fans in streets from Mumbai to Cairo, London to Kuala Lumpur, New York to Lagos, and towers like a demi-god in the Indian imagination.
In this unique study of the star, Sunny Singh examines Bachchan's film performances and his star persona, locating them in the context of cultural phenomena and global branding, and explores the reasons behind the longevity of his stardom. This illuminating analysis assesses the full range of Bachchan’s work, personality and influence - political, social, economic and technological
With in-depth analyses of key films and their wide-ranging social contexts, Singh offers a provocative and in-depth study of the superstar, his extensive career to date as well as the nature of Indian, Asian, and global stardom.
Sunny Singh was born in Varanasi, India. Her father's work with the government meant that the family regularly moved, living in various cantonments and outposts including Dehradun, Dibrugarh, Along and Teju. The family also followed her father's assignments abroad, living in Pakistan, United States and Namibia. She attended Brandeis University where she majored in English and American Literature. She also holds a Masters Degree in Spanish Language, Literature and Culture from the Jawaharlal Nehru University and a PhD from the University of Barcelona, Spain.
She worked as a journalist and management executive in Mexico, Chile, and South Africa before returning to India in 1995 to focus on writing. She worked as a freelance writer and journalist until 2002 in New Delhi, publishing her first two books in that period. She moved to Barcelona in 2002 to work on her PhD and published her second novel in 2006. Singh is currently the Senior Lecturer and Course Leader in Creative Writing at the London Metropolitan University.
Excellent for media studies students but easy enough for the general reader as well.
I wish I had a book like this when I was studying M.A Communications almost fifteen years back. The book is not a detailed biography of Amitabh Bacchan but an analysis of his stardom from the point of view of his persona, Indian post-independence history, politics, and the dominant Hindu culture. However, even for general readers interested in the Hindi film industry, this book offers illuminating insights.
There is academic language but it does not take away from the reading experience.