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The Business Owner's Guide to Financial Freedom: What Wall Street Isn't Telling You

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TAKE CONTROL OF YOUR FINANCIAL FUTURETailored for small business owners and entrepreneur like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.Attorney and CPA Mark J. Kohler and expert financial planner Randall A. Luebke deliver a guide catered to your entrepreneurial journey as they teach you how to create assets that provide income so work is no longer a requirement, identify money and tax-saving strategies, and address business succession plans to help you transition into the investment phase of business ownership.Learn how Pinpoint the dollar value of your business with a step-by-step formula Eliminate and avoid bad debt while leveraging your good debt Uncover investment strategies Wall Street won't tell you Achieve long-term goals with the 4x4 Financial Independence Plan Find an advisor willing to look out for your best interests Super-charge your 401(k) and leverage your insurance to get rich Create the best exit strategy for you, your business, and your family Avoid the most common mistakes in real estate investment Protect your hard-earned assets from security threats ready to strikeYou can't predict the future, but you can plan for it. So if you're ready to stop treating your business like your only asset and want to start making it your most valuable legacy, this book is for you!

311 pages, Kindle Edition

First published November 14, 2017

123 people are currently reading
409 people want to read

About the author

Mark J. Kohler

9 books30 followers

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5 stars
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Displaying 1 - 10 of 10 reviews
297 reviews2 followers
April 3, 2023
Excellent resource.
3 reviews
May 26, 2020
Easy to read and understand with many useful tips

The book is a great tool to everyone who is already or plan to become an entrepreneur with many key elements of information.
115 reviews2 followers
July 30, 2019
I loved this book. I recommend it to everyone even if you never intend to own a business. The first part of the book teaches you how to take control of your financial future as an individual first and foremost, and then as a prospective business owner. I read most of the book with the exception of Part IV (chp. 18-22) and Part V (chp. 23-25).

The following is a general outline of what you will learn from the book:
- Understand good and bad debt and how to leverage the good debt
- Use 4x4 Financial independence plan to achieve your long-term financial goals
- Know attributes of an advisor working in your best interest
-Investment strategies Wall Street will never tell you
- Why you need insurance and how to leverage it
- Common real estate investment mistakes and how to avoid them
- How to supercharge your retirement accounts
- Various unique financial planning tools for entrepreneurs and SMOs

The FIVE parts and chapters are as follows:

Part I. Perspective
chp. 1 the entrepreneur mindset
chp 2 a reality check - the true value of your business
chp 3 the truth about your financial advisor
chp 4 what wall street isn't telling you

Part II. Forge a Better, Smarter, and Safer Way
chp 5 the lifetime paradigm and the 4x4 financial independence plan
chp 6 optimize what you already have
chp 7 dealing with debt as an entrepreneur
chp 8 maintaining proper cash reserves
chp 9 investing your profits and building buckets

Part III. Deploying Your Assets Strategically
chp 10 understanding the limitations and potential power of social security
chp 11 the role of your personal residence
chp 12 health care - the hidden time bomb
chp 13 self-directing and strategic use of the IRA, SEP, and 401(k)
chp 14 why rental real estate, and how to do it right
chp 15 vacation property and timeshares: strategies and pitfalls
chp 16 the proper role of insurance in your plan
chp 17 what you should be buying from wall street

Part IV. Exit Strategies for Your Business
chp 18 preparing to sell your business
chp 19 pricing your business and increasing its value
chp 20 helping your partners or employees buy the business
chp 21 how to find and sell to a third-party buyer
chp 22 selling to your family

Part V. Protecting Your Hard-Earned Assets
chp 23 asset protection: inside and outside
chp 24 cyber security risks
chp 25 where estate planning fits into the equation


115 reviews
May 2, 2025
Mark Kohler’s The Business Owner’s Guide to Financial Freedom is a highly practical and eye-opening read for anyone considering entrepreneurship. The amount of information packed into this book is impressive—it serves as a great primer on the often-overlooked legal, tax, and financial implications of running a business. Kohler breaks down complex concepts in an accessible way, helping readers understand how to structure their business, protect assets, and minimize tax liabilities legally and efficiently. Anyone thinking of starting a business—or even current owners looking to tighten up their strategy—should read or at least explore this guide. It’s one of those books that could save you thousands just by pointing you in the right direction.
113 reviews51 followers
June 9, 2025
Easy to read and understand, targeted primarily at US citizens, the book explains how to organize and take care of your finances if you are a small business owner (entrepreneur). It explains, in short, different ways of valuing your business, presents a financial independence achievement plan, pitfalls likely to be faced in running a small business, selling it or transferring to the next generation, dealing with real estate, insurance, and protecting your assets. Although the book will not make you an expert in it, but it will definitely make you see the need of consulting an expert, as there are so many pitfalls in doing it yourself. Anyone, who is or expects to become a (USD) millionaire should definitely read this book.
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263 reviews
October 24, 2023
As a CPA myself who works with small business owners, I recommend this book as a good overview of the various strategies business owners should be considering.
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Author 10 books23 followers
February 7, 2024
A great book to walk through and plan accordingly. It's more than a checklist, but a practical guide.
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129 reviews72 followers
May 9, 2025
Some items in some chapters have great directions for implementation. Otherwise the book is about 30% more wordy than needed. I should convert important items to specific actions for myself.
Displaying 1 - 10 of 10 reviews

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