“A ground-breaking book that shows us how to sell in the digital age where buyers believe they have all the information and choices they need to buy, without even talking to a salesperson. If you earn your living from sales, Zero Resistance is a must read.” --Paul D. Carroll, Vice President, Lexus Asia-Pacific
HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review’s Manage/Mentor program and author of Artful Persuasion, The Rainmaker’s Toolkit, and other notable books.