The book is very riveting up from page 1 to page 165 !! I managed to summarise the important points using post-it notes, 1 for almost every 2-3 pages !!
As this type of book is new to me, i was so riveted that i finished the whole book today Saturday 3rd Aug 2019 from after lunch to 9pm.
I am very excited to learn the 4-step T.R.U.E. hierarchy - Techniques, Relationship, Understanding and Ethics. I hope to apply that to my own marketing project in the near future.
In addition, as the Mr David mentioned Mr Cialdini in a respectful manner, I think i should also try to read up on Mr. Cialdini, as I want to know more about Level 1 approach to Influencing using Techniques
I hope to get the input of others who planned to use this book for the marketing / sales strategies, my email address ramzani.abd.raub at gmail dot com