Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

by James Harkin

"Big Ideas" explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Genres: Nonfiction

144 pages, Paperback

First published April 1, 2008

Reviews

[Word Muncher · Rating 3 out of 5]

Such a brilliant foray into different ideas and their explanations, expectations and pros/cons. I'm so glad that I feel about so many of them in the same way James Harkin does and that I am familiar with a lot of them. But a quick 2 page lesson on each topic is enough to keep me updated and to realise there is a word for that thing! Well worth the read.

[Maxhanafi Hanafi]

X penah balik shopping dari city dengan tangan kosong'( walaupun lari beli barang lumsoc jap tadi)

Just received hilarious comment on my engr ethics report few days ago for too 'grandness' and informal poetic sentence.. (for including recent Wikileak issue etc). Of course this book will make it even worst =)