A do-it-yourself memory development course that helps business people improve their ability to remember anything and everything, from appointments and assignments, to customers and conversations, business details, even statistics. A good memory isn't something you're born with: It's a skill that can be managed, practiced, and improved. To sharpen and organize this skill, Maximizing Memory Power[cf1] uses a proven four-step approach based on easy-to-follow methods that really work--attending, associating, rehearsing, and supporting. Readers learn how to master each technique, then apply them to specific memory problems unique to the business world. Numerous exercises help them reinforce their memory power.