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چگونه با خبرنگاران مصاحبه کنیم؟
در میان کتب متعددی که نحوه مصاحبهگری را به خبرنگاران و اهالی رسانه میآموزد، این کتاب برای اولینبار توصیههایی کاربردی، به طرف دیگر این معادله، یعنی مصاحبهشوندهها ارائه میدهد. در این کتاب برای همه کسانی که به نوعی سر و کارشان به رسانهها و خبرنگاران میافتد، یک چارچوب عملیاتی و قابل پیادهسازی ارائه شده که کیفیت حضور آنها در خروجی رسانهها و به تبع اعتبار و شهرت آنها و سازمانشان را افزایش میدهد.
سیاستمداران، مدیران، سخنگوها، مدیران روابط عمومی، مشاوران رسانهای و به طور کلی همه کسانی که در معرض مصاحبهها و سوالات خبرنگاران و روزنامهنگاران هستند یا مسئولیت طراحی سیاستگذاری رسانهای مرتبط با ارگانها و سازمانها دارند، مخاطبان اصلي اين كتابند.
به عنوان فردی که قرار است طرف مصاحبه رسانهها باشد، این کتاب نکاتی به شما میآموزد تا بتوانید عملکردی بینقص ارائه کنید، سوالات را پیشبینی و مدیریت کنید، پاسخ سوالات دشوار را بدهید، در بحرانها از اعتبار خودتان و سازمانتان محافظت کنید و نهایتاً طوری ظاهر شوید که رسانهها باز هم سراغتان بيايند.
کتاب «مدیران بخوانند؛ چگونه با خبرنگاران مصاحبه کنیم؟»، نوشته الن استيونس را انتشارات ثانیه با ترجمه عباس رضايي ثمرين و با شمارگان 1000 نسخه، در 119 صفحه و به بهای 12000 تومان روانه پیشخوان کتابفروشیها کرده است.
سیاستمداران، مدیران، سخنگوها، مدیران روابط عمومی، مشاوران رسانهای و به طور کلی همه کسانی که در معرض مصاحبهها و سوالات خبرنگاران و روزنامهنگاران هستند یا مسئولیت طراحی سیاستگذاری رسانهای مرتبط با ارگانها و سازمانها دارند، مخاطبان اصلي اين كتابند.
به عنوان فردی که قرار است طرف مصاحبه رسانهها باشد، این کتاب نکاتی به شما میآموزد تا بتوانید عملکردی بینقص ارائه کنید، سوالات را پیشبینی و مدیریت کنید، پاسخ سوالات دشوار را بدهید، در بحرانها از اعتبار خودتان و سازمانتان محافظت کنید و نهایتاً طوری ظاهر شوید که رسانهها باز هم سراغتان بيايند.
کتاب «مدیران بخوانند؛ چگونه با خبرنگاران مصاحبه کنیم؟»، نوشته الن استيونس را انتشارات ثانیه با ترجمه عباس رضايي ثمرين و با شمارگان 1000 نسخه، در 119 صفحه و به بهای 12000 تومان روانه پیشخوان کتابفروشیها کرده است.
119 pages, Paperback
First published January 1, 2005
4 people want to read
About the author
Alan Stevens
6 booksLibrarian Note: There is more than one author by this name in the Goodreads database.
Alan Stevens is Past President of the Global Speakers Federation (6,000 accredited professional speakers worldwide) and director of MediaCoach Ltd. He is also an author and journalist, and has been both a TV presenter and expert interviewee (having been media spokesman for Which? Magazine for 20 years). In the latter capacity, he has been involved in over 2,000 radio and TV interviews, so is uniquely placed to give insights about the media, and how individuals and organisations can improve their image.
He was the project leader and first Editor of one of Europe's earliest online social networks (Which? Online), that launched in November 1996. For over 30 years, Alan has been a regular media commentator on communication issues, and also. co-presented a technology show (The Buyers Guide) for two years on Sky TV.
In April 2012, he was named number 66 in the "Top social media experts to follow on Twitter" by influential blogger and commentator Evan Carmichael
His company, MediaCoach, provides coaching in broadcast and social media skills to CEOs, politicians, celebrities and communication professionals, as well as providing consultancy in reputation management. Alan also specialises in helping companies define and deliver their messages to their target markets - often for a tiny fraction of their marketing budget.
His clients include MPs, TV presenters and sports stars as well as companies including Virgin, BP, O2, The Dorchester, Sony Ericsson, Guinness World Records, The Dubai Stock Exchange, BMW and Mumm Champagne. The Independent newspaper listed him as "one of the top 10 media experts in the UK".
He is the only person in Europe with the highest professional accreditation in public speaking (FPSA, PSAE) and in public relations (MCIPR).
Alan Stevens is Past President of the Global Speakers Federation (6,000 accredited professional speakers worldwide) and director of MediaCoach Ltd. He is also an author and journalist, and has been both a TV presenter and expert interviewee (having been media spokesman for Which? Magazine for 20 years). In the latter capacity, he has been involved in over 2,000 radio and TV interviews, so is uniquely placed to give insights about the media, and how individuals and organisations can improve their image.
He was the project leader and first Editor of one of Europe's earliest online social networks (Which? Online), that launched in November 1996. For over 30 years, Alan has been a regular media commentator on communication issues, and also. co-presented a technology show (The Buyers Guide) for two years on Sky TV.
In April 2012, he was named number 66 in the "Top social media experts to follow on Twitter" by influential blogger and commentator Evan Carmichael
His company, MediaCoach, provides coaching in broadcast and social media skills to CEOs, politicians, celebrities and communication professionals, as well as providing consultancy in reputation management. Alan also specialises in helping companies define and deliver their messages to their target markets - often for a tiny fraction of their marketing budget.
His clients include MPs, TV presenters and sports stars as well as companies including Virgin, BP, O2, The Dorchester, Sony Ericsson, Guinness World Records, The Dubai Stock Exchange, BMW and Mumm Champagne. The Independent newspaper listed him as "one of the top 10 media experts in the UK".
He is the only person in Europe with the highest professional accreditation in public speaking (FPSA, PSAE) and in public relations (MCIPR).
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