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eCommerce Accelerator: How to Sell Your Products in One Hour or Less
Google Shopping for eCommerce
eCommerce merchants want to sell more stuff and make more money.
Collectively there are many millions of eCommerce merchants world-wide.
Yet many of them are still not using Google Shopping.
Google Shopping is fundamentally different to lead generation because we see actual money changing hands online.
We regularly see 10% — 40% more money just from Google Shopping alone.
50% or more of visitors from correctly targeted shopping campaigns will buy within the same hour of seeing your ad.
(We figured out by accident that this is why Display advertising and remarketing often just does not work for eCommerce — people already bought, so pestering them is pointless).
SEO takes way too long, and Facebook likes, shares and follows are meaningless unless they put money in your bank account.
If you are not buying clicks right now you are already losing sales and revenue.
We've been helping eCommerce merchants sell more products and make more money with Google shopping since 2009.
Their campaigns are profit centers with unlimited budgets, where we want to buy more clicks and increase budgets, rather than trying to spend less.
Even Google is missing out on this opportunity to sell more clicks.
So we take it for granted, but it still seems to be the world's best kept secret.
Not only is it very profitable in established countries, but Google is launching it in new locations all the time (including South Africa, Singapore, Ireland and New Zealand in 2017).
We're finding in new countries like New Zealand that clicks are as cheap as 1 cent, and we're selling products there for just 1 cent.
So if you are an eCommerce merchant selling physical products and want to learn more about Google Shopping, this book is for you.
eCommerce merchants want to sell more stuff and make more money.
Collectively there are many millions of eCommerce merchants world-wide.
Yet many of them are still not using Google Shopping.
Google Shopping is fundamentally different to lead generation because we see actual money changing hands online.
We regularly see 10% — 40% more money just from Google Shopping alone.
50% or more of visitors from correctly targeted shopping campaigns will buy within the same hour of seeing your ad.
(We figured out by accident that this is why Display advertising and remarketing often just does not work for eCommerce — people already bought, so pestering them is pointless).
SEO takes way too long, and Facebook likes, shares and follows are meaningless unless they put money in your bank account.
If you are not buying clicks right now you are already losing sales and revenue.
We've been helping eCommerce merchants sell more products and make more money with Google shopping since 2009.
Their campaigns are profit centers with unlimited budgets, where we want to buy more clicks and increase budgets, rather than trying to spend less.
Even Google is missing out on this opportunity to sell more clicks.
So we take it for granted, but it still seems to be the world's best kept secret.
Not only is it very profitable in established countries, but Google is launching it in new locations all the time (including South Africa, Singapore, Ireland and New Zealand in 2017).
We're finding in new countries like New Zealand that clicks are as cheap as 1 cent, and we're selling products there for just 1 cent.
So if you are an eCommerce merchant selling physical products and want to learn more about Google Shopping, this book is for you.
78 pages, Kindle Edition
Published November 19, 2017
5 people want to read
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