For this reader, Tina Brown’s diaries are filled to a brimming five star rating…with plenty of enthusiasm still spilling over the edges!
Tina’s story felt very personal to me, and if you were to boil it all down to one thing, it would begin with one of my longstanding habits that reach all the way back to the mid 1980’s.
The force of this habit kicks in almost every time I pass a newsstand or drug store reading rack, my eye roving the titles until finally landing on “Vanity Fair” magazine. Even as I write this, there are a stream of unforgettable VF covers that immediately come to mind:
“The Mouse That Roared” October 1985
Nicole Kidman July 1995
Demi Moore August 1991
Mikhail Gorbachev February 1990
Bobby Kennedy June 2008
Tina Fey January 2009
Ron and Nancy Reagan June 1985
David Bowie January 1986
Michelle Pfeiffer February 1989
Madonna October 2002
Hugh Grant May 2003
Given a little more time, I’m sure that many more “VF memories” would come to mind. The articles were intriguing, and in step with the times. I also adored the array of stunningly alluring photos enclosed in each issue, many were so good they proved sufficiently powerful as to “burn into” my long term memory.
And from ‘84 to ‘92 “VF’s” Editor-In-Chief” was Tina Brown.
Despite my longtime affection for this magazine, I must admit I knew little about her. So when I picked up “The Vanity Fair Diaries” I did so with two initial motivations: one, to learn more about the 1980’s glittery success story of VF’s “Second Golden Era”, and two, to learn more about the woman who Meryl Streep described as “Curious and permeable”, the one woman tour-de-force who’s leadership turned a troubled publication around, and better yet, the eventual resurgence of the magazine’s heydays.
I didn’t have to go very far before deciding that I was going to love Brown’s storytelling style.
There was the description of her father, movie producer George H. Brown:
“He was the gentleman producer, priding himself on the high-low mix of his oeuvre: a broad comedy today, a costume drama tomorrow, and a refined detective story the day after…”
Of her mother Bettina:
“The exotic looking brunette… (as kids), our partner in crime, divine muse and clever mimic who dreamed up stories, saw through phonies, and headed off bores.”
Then there was Brown’s accounts of her checkered academic escapades. Her general description of the long list of schools she attended was as follows:
“A series of turreted academies with horsey debs and ‘Country Life” Camilla’s.”
Two of her tales had me laughing:
“I was bounced from Godstowe, a frowning single-sex day school for writing and end-of-term play in which Godstowe was blown up and replaced by a public lavatory.”
And…
The story where she was kicked out of a girl’s school named Hampden House due to her rather vocal protests concerning the school’s “Two Knicker” policy.
I already knew I was going to enjoy and be engaged in most everything Tina Brown had to say. That left the promise of unforgettable tales from the magazine’s storied rise under Tina’s leadership.
And on that account the book didn’t miss a beat…
By 1983, “Vanity Fair” was flagging. It’s “Roaring Twenties” glory days faded into the past. The period of the early 1980’s was meant to be a time of rejuvenation for the magazine, but instead it couldn’t seem to “get out of its own way”, it had never really reconnected with its reader constituency, and worse, its sagging sales were symbolic of its insecure, doughy septuagenarian chief Leo Lerman.
Throughout most of 1983 Tina Brown waited on the sidelines. The total of her hopes in that year were that the Conde Nast bosses would come to understand that she was ready to take the “VF Helm.” In late 1983 she got her wish and she was announced as VF’s new Editor-In-Chief on January 3, 1984. The first cover under her leadership would be April 1984, so that meant there was only seven weeks till press time.
She had to hit the ground running…
I’ve always been intrigued by reading the accounts of how newly appointed leaders establish themselves in their role. John F. Kennedy, for example, established the foundations of the “New Frontier” by gathering “The Best and the Brightest” to populate his core team. There were accusations of nepotism when he appointed his brother Robert as Attorney General, just as there was a palatable disbelief that he would be able to woo Robert McNamara to the post of Secretary of Defense, considering that McNamara would be making massive salary sacrifices and that he’s just climbed up into the apex of his career, becoming the president of the Ford Motor Company (The first “non-Ford” to reach that pinnacle) only one year before.
But JFK’s vision was sufficiently powerful and compelling as to lock RFK’s senate confirmation and secure the services of Ford’s newly appointed President.
Tina Brown’s early leadership decisions were a natural extension of her mantra that the magazine should be. “A sound…not an echo.”
One of her first decisions was to take the bold step of hiring five or six excellent magazine writers, her goal was to establish a definitive “VF Voice” and saw that the only way to do this was to hire The Best and Brightest” of magazine writers, rather than lean on the tired and overdone, (but safer) approach of renting bylines. The first writer she hired was Nick Dunne, a name I immediately recognized, being a longtime Vanity Fair reader myself.
But my favorite of Brown’s early moves was her description of her first editorial department meeting:
“I wanted to get everyone out of lurking in their cubicles, and had a feature meeting with four of the editors, which was very strange because no one argued. I am used to the rowdy ‘Tatler’ staff combating everything I say. Here they took assiduous notes, which I found disconcerting.
That’s going to have to change.”
And change it did.
This book tells of a leader who shared a vision of storytelling excellence while amassing one of the finest team of writers, photographers and editors in the history of any magazine. In 1984, VF’s circulation stood at a dismal 200,000 readers, the bottom line was very narrow with only 12 pages of advertising. By 1988 circulation shot up to 1.2 million readers while the magazine bulged with over 1000 pages of secured advertising. The rise was meteoric, the story behind it spellbinding!
I highly recommend Tina Brown’s “The Vanity Fair Diaries.”