Confessions of a Direct Response Copywriter: An "Old School" Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost

by Robert W. Bly

An "Old School" Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 85 of his most popular columns, including: 
Unlock the gold mine hidden in your content. Page 41. Profit from John Steinbeck's "lost" writing secret. Page 37. 7 rules for writing retail advertising that sells. Page 10. The 80/20 rule for freelance writing success. Page 127. Optimizing white papers for search engines. Page 75. The awful truth about cold calling. Page 56. A lesson in education from Good Will Hunting. Page 139. And more.

Genres: Business

260 pages, Paperback

Published August 14, 2017

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[W. Whalin · Rating 5 out of 5]

Full of Marketing Insights

As a long-time subscriber to Robert W. Bly’s twice-weekly newsletter—and a faithful reader of his writings, I loved reading CONFESSIONS OF A DIRECT RESPONSE COPYWRITER. Bly has compiled 85 of these musings from the last year into this book. I read it cover to cover and found the entries full of inspiration and insights. Bly is committed to providing his readers practical information. I appreciated his transparency as well. For example in Chapter 13, he writes, “The fact is, almost anything you can do for a living in this world has both pros and cons. Freelance copywriting is no exception. And that’s the way it is,,,I love copywriting, for the most part. But if you go into it—or anything else for that matter—do so with your eyes wide open.” (Page 36)

CONFESSIONS OF A DIRECT RESPONSE COPYWRITER is packed with valuable information. I highly recommend it.