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Jeff Bezos: The Force Behind the Brand: Insight and Analysis into the Life and Accomplishments of the Richest Man on the Planet
Jeff Bezos stands at the precipice of being the most influential man on the planet. However, that is not what defines him. His ambition to create, innovate and revolutionize the old using the new defines him and everything that flows from him. This book is the shadow of the man who started with humble beginnings and proceeded step by step, forcefully, to change the world.
Many pundits limit his achievement to just a corner of e-commerce, but they fail to realize that without Jeff there is no Amazon, without Amazon, the commercial world of the Internet will still be hobbling along at snail’s pace instead of the breakneck speed it’s at right now.
This book drills down to find the answers that we can all emulate and it lays it out in terms we can all understand. It looks at the fundamental nature of the man and the choices he made given what he was given to start with. Whatever your idea of Jeff, you will find this perspective of what runs deeper within him to be the decisive keyhole into his inner workings and the reasons he does what he does, and is who he is.
As you read this account and analysis of the life of this man, remember too that he is who he is because a long time ago he made a solemn decision to pursue something greater than himself and greater than any possible reward he could harvest. He started with something humble; he proceeds with something spectacular.
Many pundits limit his achievement to just a corner of e-commerce, but they fail to realize that without Jeff there is no Amazon, without Amazon, the commercial world of the Internet will still be hobbling along at snail’s pace instead of the breakneck speed it’s at right now.
This book drills down to find the answers that we can all emulate and it lays it out in terms we can all understand. It looks at the fundamental nature of the man and the choices he made given what he was given to start with. Whatever your idea of Jeff, you will find this perspective of what runs deeper within him to be the decisive keyhole into his inner workings and the reasons he does what he does, and is who he is.
As you read this account and analysis of the life of this man, remember too that he is who he is because a long time ago he made a solemn decision to pursue something greater than himself and greater than any possible reward he could harvest. He started with something humble; he proceeds with something spectacular.
- GenresBiography
73 pages, Kindle Edition
Published November 11, 2017
258 people are currently reading
305 people want to read
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Displaying 1 - 30 of 36 reviews
July 13, 2022
Es un libro corto,pero lento y repetitivo, no avanza en lo que él llama una biografía, todos son análisis, reflexiones y elogios del autor hacia la figura de Jeff Bezos como empresario, pero faltan historias, hechos, anécdotas,que lo respalden y lo hagan ameno y creible. Yo admiro a Amazon y a su creador, queria conocer más de él,conocer a la persona, pero después de terminar el libro, poco más se de él. El autor se ha limitado a expresar sus ideas, como si los lectores conocieramos a Jeff. He leido muchas biografías de hombres triunfadores, personas que inspiran, pero en este caso no cumple el objetivo,es lo mas tedioso y repetitivo que he leido.
May 8, 2018
After the amazing Musk audio book, I decided to look into Bezos. But where the Musk book makes no pretence about sugar coating the man, this one sucked up, covered him in caramel and literally said - I wish I was him, I wish we were all him. The man still interests me - the history of amazon still intrigues me - but nothing will lead me to listen to another second of this writers drivel! DITCHED!
January 5, 2019
Jeff Bezos
Jeff Bezos is a true genius. Some may say that he treats his workers badly. He recently raised their minimum pay. I wish that the author, JR MacGregor, would have written more about him. But, I highly recommend this book.
Jeff Bezos is a true genius. Some may say that he treats his workers badly. He recently raised their minimum pay. I wish that the author, JR MacGregor, would have written more about him. But, I highly recommend this book.
November 22, 2019
Amazing!
Truly an amazing read to the insight of the mind of a winner. I enjoyed the structure of the story and the reveals into the personal sacrifices that Bezos made in order to accomplish AMAZON. A real Infinite Player. Thank you!
Truly an amazing read to the insight of the mind of a winner. I enjoyed the structure of the story and the reveals into the personal sacrifices that Bezos made in order to accomplish AMAZON. A real Infinite Player. Thank you!
November 1, 2025
My Rating: $\mathbf{1/5}$"Jeff Bezos: The Force Behind the Brand: Insight and Analysis into the Life and Accomplishments of the Richest Man on the Planet" by J.R. MacGregorReason for DNF (Did Not Finish): Poor quality of writing, lack of genuine insight, and overly repetitive content.I abandoned this book because it felt less like a serious biography or insightful analysis and more like a hastily assembled collection of publicly available facts padded with generic business commentary. It simply did not live up to the promise of its title.Why the Lowest Rating?Lack of Depth and Insight: The biggest failing of this book is the absence of genuine, new insight into Jeff Bezos or Amazon. The content mostly recycles well-known facts and easily searchable milestones from Bezos's career. If you’ve read any major article about Amazon, you won’t learn anything new here.Repetitive and Poorly Structured: The writing is plagued by constant repetition of the same points and accolades. It felt as though the author was simply trying to meet a word count rather than conveying coherent information. The book lacked a strong editorial hand, making the reading experience feel scattered and tedious.Hagiography, Not Analysis: The book leans heavily toward uncritical admiration (hagiography) rather than objective analysis. It fails to adequately address the complex or controversial aspects of Bezos's business practices, Amazon's workplace culture, or the broader societal impact of the company, which is what a true "insight and analysis" promises.Conclusion:This book is a prime example of a quickly produced biography intended to capitalize on a current celebrity figure. It offers minimal value for anyone seeking a serious understanding of Jeff Bezos's vision or the inner workings of Amazon. I stopped reading when I realized I was fighting to find a single new, substantive piece of information within the repetitive text.
January 1, 2025
Filosofía de la escritura, de la biografía, no es el típico libro biográfico, cuenta desde diferentes puntos de vista del análisis.
Si me dijeran un resumen del libro, buen alumno terminó la universidad con honores, a pesar de tener buen trabajo abandonó por seguir sus proyectos y todo esto se fundamenta desde la formación que llevó en casa, desde la niñez.
Frases pocas por resaltar:
“Jeff, un día entenderás que es más difícil ser amable que ser inteligente.”
adagio, "Roma no se construyó en un día".
“Somos más felices no cuando somos ricos y famosos. Somos más felices cuando estamos en paz y progresando. Somos más felices cuando resolvemos problemas que nadie más puede hacer. Estamos felices cuando construimos algo.”
“Recuerda, mencioné anteriormente que el propósito de este libro no es maravillarse ante la riqueza de un hombre, sino comprender la riqueza de su alma;”
“Tienes que apresurarte y buscar para que la visión se logre materializar. Tienes una de dos opciones: Eres súper inteligente y sabes todo sobre todo, o sabes cómo salir y contratar a las personas que necesitas para que hagan el trabajo que no puedes hacer. E incluso, si supieras cómo hacerlo, no podrías hacerlo todo.”
Leí el libro:
1 hora 50 minutos ~ 01h 50mi
Velocidad 1.6x
Si me dijeran un resumen del libro, buen alumno terminó la universidad con honores, a pesar de tener buen trabajo abandonó por seguir sus proyectos y todo esto se fundamenta desde la formación que llevó en casa, desde la niñez.
Frases pocas por resaltar:
“Jeff, un día entenderás que es más difícil ser amable que ser inteligente.”
adagio, "Roma no se construyó en un día".
“Somos más felices no cuando somos ricos y famosos. Somos más felices cuando estamos en paz y progresando. Somos más felices cuando resolvemos problemas que nadie más puede hacer. Estamos felices cuando construimos algo.”
“Recuerda, mencioné anteriormente que el propósito de este libro no es maravillarse ante la riqueza de un hombre, sino comprender la riqueza de su alma;”
“Tienes que apresurarte y buscar para que la visión se logre materializar. Tienes una de dos opciones: Eres súper inteligente y sabes todo sobre todo, o sabes cómo salir y contratar a las personas que necesitas para que hagan el trabajo que no puedes hacer. E incluso, si supieras cómo hacerlo, no podrías hacerlo todo.”
Leí el libro:
1 hora 50 minutos ~ 01h 50mi
Velocidad 1.6x
December 26, 2022
This book is like watching a 20 minute infomercial. Holds very little depth outside of facts and testimony that can be easily found online surrounding Bezos’ founding of Amazon. Goes into no depth in how he tangibly runs his business at a tactical level, or the distinct problems he had to solve in running Amazon after its first year. Philosophically, the book spends 100 pages that boil down to: He’s driven, he’s stubborn, he’s charismatic, and he’s an “infinite player.” And while the author goes out of their way to mention (many times) that the book isn’t focused on the negatives of Bezos’ legacy/personality, it seems to go much further in bragging about Bezos’ positive character traits and painting a picturesque version of the mogul rather than a layered personality, which beyond leaving a “try-hard” impression, also negates any harsh lessons learned from being human leading a company of half a million employees. Overall, if you’re a Bezos fan and looking to spend a few hours reinforcing that hobby, this book is for you. For everyone else, there are interviews you can watch elsewhere that give deeper insight into his personality and leadership qualities.
March 21, 2018
Good summary of Bezos' life
The book has interesting, inspirational, and educational content around Bezos' life and his many great achievements. However, it falls too much on the bright side of things and talks superficially about important milestones/anecdotes of his life.
It's a good summary overall. Thanks, JR.
The book has interesting, inspirational, and educational content around Bezos' life and his many great achievements. However, it falls too much on the bright side of things and talks superficially about important milestones/anecdotes of his life.
It's a good summary overall. Thanks, JR.
March 16, 2018
Hmmm
I did not enjoy the author's writing style. I found it preachy with repetitive examples. The book could have been 1/2 length with the same take away.
I did not enjoy the author's writing style. I found it preachy with repetitive examples. The book could have been 1/2 length with the same take away.
July 29, 2018
Not that good a book, the author is too ambitious and not factual and logical about Bezos personality.
April 13, 2019
It’s a very general description about his early life, and his personal characteristics... I can’t say that is a biography or a book with advices about have an entrepreneur strategy
Read
September 9, 2019Its inspired and motivated to understand the founder behavior and his background.
October 23, 2020
Put succinctly: loved it, very inspiring and motivational.
January 14, 2024
Muy buen enfoque del Autor
Súper recomendado para esas personas que siempre buscamos más y no estamos a gusto con lo ordinario porque sabemos que podemos lograr MÁS.
Súper recomendado para esas personas que siempre buscamos más y no estamos a gusto con lo ordinario porque sabemos que podemos lograr MÁS.
February 4, 2024
Not The Best Biography
Didn't even address AWS which is the profit engine that allows Aazon to stay afloat. I was disappointed in the book. No direct interviews from Bezos, etc.
Didn't even address AWS which is the profit engine that allows Aazon to stay afloat. I was disappointed in the book. No direct interviews from Bezos, etc.
September 22, 2018
The book was an ok summary for his life, but had very repetitive message. Could have removed half the context about why people should read biographies and instead written more details to allow the reader to form their own opinions about Jeff.
May 12, 2018
Not Your Typical Biography
I love reading biographies and often learn fascinating details about people in that reading experience. Some biographies are chronological while others are not. Jeff Bezos is the richest man on the planet and many people are interested in his story.
As Macgregor writes, “In this book, we will take a lot of real estate and build the story of Amazon in tandem with the story of its founder. Why? Because a truer understanding of a man cannot be fathomed when you are looking at his creation. You will see the meticulous nature of the man in the care he takes to smoothen the edges; you will see the prescience of man in the foresight he applies to its design; you will see the empathy of a man in the way his creation affects the rest of the world, and you will see the genius of the man in the way he approaches and solves the problems that inevitably arise on the way to success. You can even see the integrity of the man in the mistakes he makes and the way he recompenses.” (Page 36-37)
I read JEFF BEZOS, THE FORCE BEHIND THE BRAND, cover to cover. The book is lacking stories. It was OK but not page-turning.
I love reading biographies and often learn fascinating details about people in that reading experience. Some biographies are chronological while others are not. Jeff Bezos is the richest man on the planet and many people are interested in his story.
As Macgregor writes, “In this book, we will take a lot of real estate and build the story of Amazon in tandem with the story of its founder. Why? Because a truer understanding of a man cannot be fathomed when you are looking at his creation. You will see the meticulous nature of the man in the care he takes to smoothen the edges; you will see the prescience of man in the foresight he applies to its design; you will see the empathy of a man in the way his creation affects the rest of the world, and you will see the genius of the man in the way he approaches and solves the problems that inevitably arise on the way to success. You can even see the integrity of the man in the mistakes he makes and the way he recompenses.” (Page 36-37)
I read JEFF BEZOS, THE FORCE BEHIND THE BRAND, cover to cover. The book is lacking stories. It was OK but not page-turning.
December 30, 2021
JR MacGregor did an amazing job in this book. What I liked the most was his approach (which he specifically points out in the beginning) to talk about Jeff Bezos from the point of view of his personality traits, his journey, his accomplishments, leaving out any point which leads towards negative criticism. I liked this because any big personality, regardless of his or her activity, is controversial, and this would have led to a more complex reading and a different work.
I very much liked how the author talks about Jeff Bezos' readings when he was a child. How he invented this course on HOW TO THINK and managed to give it in summers charging quite an important quantity for a high-school student. This has inspiring. This is a very short book which provides an introduction to Jeff Bezos' personality and vision. This will make me search for more.
I personally admire Jeff Bezos on his true genius and much harder work and discipline. These are traits always worth remembering, applying and getting inspired with.
I very much liked how the author talks about Jeff Bezos' readings when he was a child. How he invented this course on HOW TO THINK and managed to give it in summers charging quite an important quantity for a high-school student. This has inspiring. This is a very short book which provides an introduction to Jeff Bezos' personality and vision. This will make me search for more.
I personally admire Jeff Bezos on his true genius and much harder work and discipline. These are traits always worth remembering, applying and getting inspired with.
February 6, 2021
Aprendiendo de los Grandes es lo mejor !
De mucha ayuda para motivarnos, que en la vida desde muy temprana edad comienzan a realizarse los sueños que alguna vez nacieron en la mente de aquel niño. Una inspiración total para ser cada vez más responsables con nuestras vidas en este planeta tierra y de alguna manera todos podemos aportar siempre algo positivo. No desmayemos por cada tropiezo veámoslo como una enseñanza y sigamos adelante.
De mucha ayuda para motivarnos, que en la vida desde muy temprana edad comienzan a realizarse los sueños que alguna vez nacieron en la mente de aquel niño. Una inspiración total para ser cada vez más responsables con nuestras vidas en este planeta tierra y de alguna manera todos podemos aportar siempre algo positivo. No desmayemos por cada tropiezo veámoslo como una enseñanza y sigamos adelante.
December 29, 2019
Sin duda un libro motivador sobre todo el tema basado en las personas de comportamiento finito e infinito como el caso de Jeff, el libro aunque una versión muy breve nos da una idea muy bueno del pensamiento de este magnate y referente del mundo actual con su gran obra de negocios AMAZON.
Recomendado para una importante introducción a la visión del autor sobre el pensamiento de Jeff Bezos.
Recomendado para una importante introducción a la visión del autor sobre el pensamiento de Jeff Bezos.
April 18, 2022
Mucha adulación y poca historia
No sentí que fuera una narración objetiva de su vida, creo que todo el tiempo estaba alabando el personaje, se que es un personaje inspirador pero no es necesario todo el tiempo decirlo, sería más interesante permitirle al lector llegar a esa conclusión
No sentí que fuera una narración objetiva de su vida, creo que todo el tiempo estaba alabando el personaje, se que es un personaje inspirador pero no es necesario todo el tiempo decirlo, sería más interesante permitirle al lector llegar a esa conclusión
December 3, 2018
Expectations not met
This was difficult to get through even apart from me reading it in Spanish. This isn’t a long book and I wasn’t expecting it to go into great detail but I felt that it just went in circles.
This was difficult to get through even apart from me reading it in Spanish. This isn’t a long book and I wasn’t expecting it to go into great detail but I felt that it just went in circles.
June 29, 2019
El libro es bueno, la intención con la que está escrito y el enfoque son muy buenos, pero la traducción es espantosa. En varias oportunidades da la sensación de haber sido hecha con un traductor on line. Esto le quita puntos al conjunto. ¡Deberían corregir eso cuanto antes!
March 1, 2020
Educativo y fácil de leer
Me ha gustado el libro, es fácil de leer desarrolla de manera muy precisa las claves por las que este brillante hombre de los negocios a logrado crear un imperio.
Me ha gustado el libro, es fácil de leer desarrolla de manera muy precisa las claves por las que este brillante hombre de los negocios a logrado crear un imperio.
October 11, 2020
Excelente biografía!
Que bella manera de redactar una biografía! A continuar con la Serie de estos libros inspirados más que por sus fortunas por la manera feroz de gestionar dé avanzar!
Que bella manera de redactar una biografía! A continuar con la Serie de estos libros inspirados más que por sus fortunas por la manera feroz de gestionar dé avanzar!
June 25, 2021
Chachara insustancial.
Una de las peores biografías que he leído… Insulsa, repetitiva, especulativa sin fundamentos, rollera, se pierde en divagaciones personales y habla poco o mejor dicho casi nada de Jeff Bezos… Cualquier artículo periodístico está más y mejor documentado que está bazofia.
Una de las peores biografías que he leído… Insulsa, repetitiva, especulativa sin fundamentos, rollera, se pierde en divagaciones personales y habla poco o mejor dicho casi nada de Jeff Bezos… Cualquier artículo periodístico está más y mejor documentado que está bazofia.
July 13, 2021
Hubiera preferido un poco más de análisis antes que una "oda" a Bezos. Sin duda el tipo es genial, pero hubiera preferido saber cómo lo logró y no solo que bueno, inteligente, guapo, hábil estudioso, religioso y deportista pudo haber sido. No me gustó.
October 3, 2018
Me gusto, interesante , una mirada global a la vida de jeff Bezos .
April 20, 2019
Interesante
Me gusto este libro ya que fu al grano y trato de sacar lo que todos quieres so leer. Una biografía, aunque si me pareció muy resumido.
Me gusto este libro ya que fu al grano y trato de sacar lo que todos quieres so leer. Una biografía, aunque si me pareció muy resumido.
Displaying 1 - 30 of 36 reviews