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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
229 pages, Kindle Edition
Published January 14, 2011
1 person is currently reading
3 people want to read
About the author
Amber Naslund
5 books1 followerJay Baer is a tequila-loving social media strategist and speaker, and President of social consultancy Convince & Convert.
Founder of five companies, he's worked with over 700 brands since 1994, including 25 of the Fortune 1000.
His Convince & Convert blog is ranked among the world's top marketing resources, and he's the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.
Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)!
He's on Twitter as @jaybaer and for the record his favorite tequilas are: Tres Amigos Blanco, Corzo Reposado, Milagro Single Barrel Anejo, and Del Maguey Chicicapa Mezcal.
He lives in beautiful Bloomington, Indiana with his wife, two children, and assorted mammals and reptiles."
Founder of five companies, he's worked with over 700 brands since 1994, including 25 of the Fortune 1000.
His Convince & Convert blog is ranked among the world's top marketing resources, and he's the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.
Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)!
He's on Twitter as @jaybaer and for the record his favorite tequilas are: Tres Amigos Blanco, Corzo Reposado, Milagro Single Barrel Anejo, and Del Maguey Chicicapa Mezcal.
He lives in beautiful Bloomington, Indiana with his wife, two children, and assorted mammals and reptiles."
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