Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

by Cathy Hackl, Samantha G. Wolfe

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Genres: Technology, Business

107 pages, Kindle Edition

Published October 29, 2017

Reviews

[Julia Keahey · Rating 2 out of 5]

This book isn’t written like a normal book. A lot of bullet points and sections that don’t have a lot of fluff which makes this a quick read. The book is only like 102 pages if you take out the pop culture index, the research end notes, and the about the authors section. That I liked! Straight to the point, great for what I needed this book for.

I have three problems with this book:
1. They talk about marketers having SO much more data available to them and so many new places to place ads. It genuinely made me feel like these people don’t understand marketing. Marketing is more than ad placement. Also the talk about so much more data creeped me the fuck out bc are we are also consumers of things and there are no guardrails on protecting our data!? Is that what we’re relying on to do our jobs!? Gave me the ick.

2. There isn’t a lot of “this is how you get started” it’s mostly an argument on why you should get started and the advice is like hire a director who has done 360 video work. Which is expensive but the argument is “you can’t afford to wait” which is an annoying argument bc I also can’t afford to pay for it?

3. This book didn’t age well, which is not the fault of the authors. This book was written in 2017 and oh boy they made a lot of predictions about the future (and 2020) that did not come true. I did laugh when they said Meta Spaces would be the future bc when I think about Meta Spaces I think about the Mark Zuckerberg “watch this” meme where he gets huge breasts.

[Brian Ambrosini · Rating 5 out of 5]

One of the best tech oriented books I've read. Almost 0 fluff and straight advice. I wish there were more books like this

[Ninja · Rating 5 out of 5]

Actually really good, short, punchy, to the point, of course it doesn't go into any real depth but it covers a lot of ground.

[Vovka · Rating 2 out of 5]

Hasn’t aged well. VR/AR move fast and this book feels like it’s from an eon ago. Worth a quick read if you’re a marketer focused on AR or VR project.

[Jordan Smith · Rating 4 out of 5]

Good insight for beginners

This book gives a good insight to people not only interested in marketing VR/AR but also for your every joe in how VE/AR is evolving

[Limme]

" A giant humans leap into the knowns journey of tech with other missing pieces "