Anyone Can Design Even a Kitten

by Amid Moradganjeh, Ivan Marinkovic (Editor)

http://anyonecan.design/

The world needs more designers, or people who think and do things like designers. This book is an invitation to everyone to learn about designer's way of thinking and doing.

"Designers" have made up complicated, often nonsensical, terms to explain design to others. This is a distorted image of design that scares people away. We need a simpler, more human way to talk about design and how to apply it. This book is about the mindset of a designer — and a kitten that wants to go to Mars. Its main focus is the approach and attitudes of designers. It can be a source of inspiration for anyone who:

- Needs to design something.
- Wants to come up with a new idea.
- Has to solve a problem.

Designer thinkers from IDEO, Google, Microsoft, Facebook, BBC, Philips, Airbnb and etc. have contributed to this book. Foreword by Danny Stillion, Partner and Executive Design Director at IDEO.

Genres: Design

176 pages, Paperback

Published November 30, 2017

About the author

Amid Moradganjeh is a designer who’s primarily interested in exploring ways to apply design to a broader range of disciplines.

Reviews

[Genia Albre · Rating 4 out of 5]

This book is beautiful! It explains the principles of Design Thinking and helps people to develop the courage "to design" even if they are really bad at drawing. I would give the book five stars, but most materials were not new to me, so it is probably for the people who haven't much heard of design thinking. Also, not a big fan of "f" word, but this is personal preference. :) However, there were two ideas that were very new and important to me that I now apply every day (!), so I am grateful to Amid for them. Oh, and at the end, it gives "a recipe" to go do design process right away - I really liked this part of the book.
My kitty also looked quite satisfied with the book.

[Indrek Maripuu · Rating 5 out of 5]

A must read for everyone who makes decisions. Difficult stuff explained simply - it's always enjoyable. It is like a lovely sunbeam in our too rational world - you don't always need hardcore fact based evidence, be passionate and follow your heart instead.

[David Griffith · Rating 5 out of 5]

A fantastic invitation to thinking with design in mind. It's simple to read but inspiring to apply.

[Tauri · Rating 5 out of 5]

Inspiring read. Good thoughts on decision making. Thank you!