Connect with SmartBook Access Card for Business: A Changing World

by O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

STUDENTS! Want to save time, study smarter and get better grades? McGraw-Hill’s Connect® is a learning platform that will help you reach these goals. Available inside Connect, SmartBook is a digital version of the course textbook. It contains the same content within the textbook, but unlike a typical eBook, SmartBook actively tailors that content to your individual learning needs. The result is more confidence, better grades and greater success. Find out why 81% of Canadian students agree that courses are more engaging and interesting with Connect. Connect with SmartBook recently won three CODiE awards for education technology, testifying to the fact that Connect is the best digital learning resource for students. Compared to a print textbook , studies have shown that Canadian students prefer Connect with -75% of students said they retained more knowledge for longer periods of time -75% of students said they achieved better results -80% of students said they were better prepared for class Upgrade your study session today with Connect.

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Published March 27, 2017

About the author

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.