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Book Marketing for Authors: 19 Tips and Tricks to Market your Book to Readers
Do you want to know the best practices for marketing a book? Book Marketing for Authors is an easy to use guide, shooting straight to the meat of what you need to know to market your book. Marketing your book can be tough, and expensive. Make sure you're pursuing the right way to market, and remember that your content is what's most important. In this guide, I go over 19 very important things you can do to market your book. I keep this short and to the point with little fluff. If you want to know the most important things to do to your book so you can market it, this is the guide for you. I also have recommendations of other great books you can look at for more great advice. This is a good guide for book marketing for beginners. Follow these 19 tips of my book marketing plan for success. This is a straight forward guide for book marketing made easy.
96 pages, Paperback
Published January 29, 2017
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Displaying 1 - 3 of 3 reviews
June 24, 2016
It is unusual for me to start a review with a quote from the author, but it is appropriate here.
“You want to definitely make sure your book has been edited well and an excellent cover. If not, the reviewer will bash you on it.” Book Marketing for Authors (Kindle Locations 427-428).
Let the bashing begin. As the author noted, reviews should be constructive. The author will have to decide whether this one is.
I am new to even the idea of writing. Should I ever put pen to paper, I think it logical that I know what people expect to see in a finished product. What font type and size looks good? What about page numbers and page margins? What are editors looking for? Where can I look for resources to help me in all the areas listed in the table of contents to this book? All of this is CONTENT and, with one exception, I found the information valuable and the time spent to read the book and write this review well spent.
The one exception was the failure to mention Amazon Write On as a community of writers that is available to give advice to each other in terms of editing as well as voice, character development, and dialogue, to mention a few areas of assistance. Since the edition of this work is 2016, I found the omission of such a large community a possible case of author bias.
Then we come to ORGANIZATION. The inconsistencies in font change (or no change) drove me crazy. I presume there is a reason for such changes. When they occur, I look for meaning and consistency throughout the work. I found 16 such distracting changes; this statement alone indicates the level of distraction. That I actually went back and counted them is a measure of my annoyance.
For the first couple of font changes I could make up a reason for them. The larger font was a main point; support followed. Some material in the larger font was as long as in the support material and I could not make a clear distinction as to what the main point was. There was no consistency throughout the work. In a section titled “Write” there is no font change. The same was true of the following section Titled “Box Sets …” There was no font change. But the font size used for “Write” was not the same as the one used for “Box Sets …” In “Paid Reviews” there is a font size change in the middle of a paragraph. I am not sure what happened in “Writing Podcasts.” It looks like a different font type and size from that used in the rest of the book.
Then we come to EDITING, which, except in one instance, means grammar. I found nine that were quite distracting. Some were minor, such as “but these others ones all added together” (Kindle Location 420). Some deserve the label egregious such as “Book Trailers can be hard to make an expensive.” (Kindle Location 321). What? Almost finished, stay with me, “Average book sells over 8 books will pay better than good book sales on 1 book.” (Kindle Locations 360-361). One of the words in bold is wrong, a case could be made to use either one (twice) but not a mixture such as this. For the last example, consider this “One thing that you have to look out for for Kindle Unlimited to look out for is page count.” (Kindle Locations 246-247). Note that this last example was the first grammar problem I encountered. It was such a gross example of poor editing I wanted to abandon the book.
However, I review everything I receive through Library Thing, so, onward. About the one instance I mentioned in the above paragraph, the one that is not exactly grammar, although some might consider it so. I refer to it as a lexical item choice because it is not a word. I do not permit my students to use the term “etc.” The term implies that the mind of the writer and the mind of the reader have shared knowledge of the subject under discussion. In the section “Promo Sites” we have this “Bookbub, eReader News Today, Book Sends, The Fussy Librarian, BookGorilla, ChoosyBookWorm, etc.” (Kindle Locations 431-436). Since the purpose of this book is to give the reader new knowledge, what am I supposed to do with “etc.?” The use of this term implies that the reader, if he or she cannot discern what the “etc.” replaced, is ignorant.
Other than that, the book was OK.
“You want to definitely make sure your book has been edited well and an excellent cover. If not, the reviewer will bash you on it.” Book Marketing for Authors (Kindle Locations 427-428).
Let the bashing begin. As the author noted, reviews should be constructive. The author will have to decide whether this one is.
I am new to even the idea of writing. Should I ever put pen to paper, I think it logical that I know what people expect to see in a finished product. What font type and size looks good? What about page numbers and page margins? What are editors looking for? Where can I look for resources to help me in all the areas listed in the table of contents to this book? All of this is CONTENT and, with one exception, I found the information valuable and the time spent to read the book and write this review well spent.
The one exception was the failure to mention Amazon Write On as a community of writers that is available to give advice to each other in terms of editing as well as voice, character development, and dialogue, to mention a few areas of assistance. Since the edition of this work is 2016, I found the omission of such a large community a possible case of author bias.
Then we come to ORGANIZATION. The inconsistencies in font change (or no change) drove me crazy. I presume there is a reason for such changes. When they occur, I look for meaning and consistency throughout the work. I found 16 such distracting changes; this statement alone indicates the level of distraction. That I actually went back and counted them is a measure of my annoyance.
For the first couple of font changes I could make up a reason for them. The larger font was a main point; support followed. Some material in the larger font was as long as in the support material and I could not make a clear distinction as to what the main point was. There was no consistency throughout the work. In a section titled “Write” there is no font change. The same was true of the following section Titled “Box Sets …” There was no font change. But the font size used for “Write” was not the same as the one used for “Box Sets …” In “Paid Reviews” there is a font size change in the middle of a paragraph. I am not sure what happened in “Writing Podcasts.” It looks like a different font type and size from that used in the rest of the book.
Then we come to EDITING, which, except in one instance, means grammar. I found nine that were quite distracting. Some were minor, such as “but these others ones all added together” (Kindle Location 420). Some deserve the label egregious such as “Book Trailers can be hard to make an expensive.” (Kindle Location 321). What? Almost finished, stay with me, “Average book sells over 8 books will pay better than good book sales on 1 book.” (Kindle Locations 360-361). One of the words in bold is wrong, a case could be made to use either one (twice) but not a mixture such as this. For the last example, consider this “One thing that you have to look out for for Kindle Unlimited to look out for is page count.” (Kindle Locations 246-247). Note that this last example was the first grammar problem I encountered. It was such a gross example of poor editing I wanted to abandon the book.
However, I review everything I receive through Library Thing, so, onward. About the one instance I mentioned in the above paragraph, the one that is not exactly grammar, although some might consider it so. I refer to it as a lexical item choice because it is not a word. I do not permit my students to use the term “etc.” The term implies that the mind of the writer and the mind of the reader have shared knowledge of the subject under discussion. In the section “Promo Sites” we have this “Bookbub, eReader News Today, Book Sends, The Fussy Librarian, BookGorilla, ChoosyBookWorm, etc.” (Kindle Locations 431-436). Since the purpose of this book is to give the reader new knowledge, what am I supposed to do with “etc.?” The use of this term implies that the reader, if he or she cannot discern what the “etc.” replaced, is ignorant.
Other than that, the book was OK.
July 1, 2016
An author should depend on professional editing, cover, formatting, blurb, and photo to set the foundation for marketing a book. This book contains information that is especially helpful to the novice author although there are nuggets for established writers. The electronic version contains links to the sources and recommended readings. The simplistic marketing strategies are easy to enact. However, the inconsistent font size interrupted the flow and was distracting at times.
March 31, 2017
This book was ok. If you know absolutely nothing about writing, publishing and marketing, it's a good starting point. It sums up a lot of stuff for you and provides many useful links to other sites and books that will give you in-depth knowledge in all those themes.
That said, this is no more than that: A summary of various topics and a collection of (far more useful) links.
That your book should be well edited and proofread is a given, if a prospect author doesn't even know that, then they're in the wrong business. Also, I don't know how that relates to actual marketing, because if you don't count the "look inside" that not all books have, then they've probably already bought the book by the time they get to read it.
But lets forget about that, because this book made me ranty.
I might have been slightly miffed by the following quote: "Nowadays, readers can be vicious, and there are trolls everywhere. Don't believe me? Look at some of the greatest books out there, go to their Amazon page, and look at the one star reviews."
I don't deny readers/reviewers can be vicious. And of course, there are trolls everywhere. But this seemed to imply that all reviewers that gave these "greatest" books one-star reviews were trolls, which is simply not true. There is a thing called "taste". It's different for everyone. Some people just don't like those so-called "great" books. Get over it.
Maybe I'm just being overly sensitive. *shrug* But it set me in a bad mood for the rest of the book.
The tips he provides, as I said, are sound enough, and he does a lot of name-dropping which was both annoying and good. Annoying because on the one hand it left me wondering why he just couldn't go into it himself as part of the tip instead of just saying "You need this" or "you need that" but "go read this book for more information"; good because at least you know where to look for more information.
Another thing that annoyed me slightly is that this was supposed to be about marketing, but it's all over the place with pre-marketing stuff (editing, proofing, etc) as well as side-stuff you should be looking into (formatting for paperback, etc).
And finally, one of the tips is to make it easy for the reader to get to more of your books by adding links. Yet he assumes that everyone reading on a phone, tablet, or ereader has working wifi and/or is willing to go through the bother of using it, rather than going to their desktop PC. As such, actual urls are only put at the very end, and the text is peppered with hyperlinked words that made it really, really annoying to me, both because I'd sometimes accidentally click on one without realizing, and because it required me to go through extra steps to get the actual url (or wait until the end, and by then I was no longer motivated enough to click most of those links.)
That said, this is no more than that: A summary of various topics and a collection of (far more useful) links.
That your book should be well edited and proofread is a given, if a prospect author doesn't even know that, then they're in the wrong business. Also, I don't know how that relates to actual marketing, because if you don't count the "look inside" that not all books have, then they've probably already bought the book by the time they get to read it.
But lets forget about that, because this book made me ranty.
I might have been slightly miffed by the following quote: "Nowadays, readers can be vicious, and there are trolls everywhere. Don't believe me? Look at some of the greatest books out there, go to their Amazon page, and look at the one star reviews."
I don't deny readers/reviewers can be vicious. And of course, there are trolls everywhere. But this seemed to imply that all reviewers that gave these "greatest" books one-star reviews were trolls, which is simply not true. There is a thing called "taste". It's different for everyone. Some people just don't like those so-called "great" books. Get over it.
Maybe I'm just being overly sensitive. *shrug* But it set me in a bad mood for the rest of the book.
The tips he provides, as I said, are sound enough, and he does a lot of name-dropping which was both annoying and good. Annoying because on the one hand it left me wondering why he just couldn't go into it himself as part of the tip instead of just saying "You need this" or "you need that" but "go read this book for more information"; good because at least you know where to look for more information.
Another thing that annoyed me slightly is that this was supposed to be about marketing, but it's all over the place with pre-marketing stuff (editing, proofing, etc) as well as side-stuff you should be looking into (formatting for paperback, etc).
And finally, one of the tips is to make it easy for the reader to get to more of your books by adding links. Yet he assumes that everyone reading on a phone, tablet, or ereader has working wifi and/or is willing to go through the bother of using it, rather than going to their desktop PC. As such, actual urls are only put at the very end, and the text is peppered with hyperlinked words that made it really, really annoying to me, both because I'd sometimes accidentally click on one without realizing, and because it required me to go through extra steps to get the actual url (or wait until the end, and by then I was no longer motivated enough to click most of those links.)
Displaying 1 - 3 of 3 reviews