Media Essentials

by Richard Campbell, Christopher Martin, Bettina Fabos

Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive home the book's approach to media literacy, convergence, and analysis. In its fourth edition, this more concise and more affordable option for mass communication courses is more current, flexible, and informative than ever.

560 pages, Paperback

First published July 23, 2010

Reviews

[Dana Raber · Rating 4 out of 5]

Not bad!! I think there might be 1 chapter we skipped but I’m still counting it as a finished book since I diligently read every page assigned.

Easily digestible format, I really liked the setup. Useful interjections, studies, pictures, etc broke up the text blocks nicely. Honestly, a really good textbook. I learned a lot of interesting things.

Extra points for a tiny reference to How to Train Your Dragon: The Hidden World in chapter 14.

[Tara Scherner de la fuente · Rating 2 out of 5]

It's a textbook. But I read it.

[Lauren Martin]

prof made us read every chapter so I’m counting it