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Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.
Are -Sick and tired of 300 page business and marketing books with 8 pages of useful content and 290 pages of regurgitation? -Fed up after hearing an amazing TED Talk, purchase that speaker's book only to find nothing more in the book than what they admired in that 18-minute TED Talk? This is why David wrote and designed this book. It doesn't read like any other book. It's faster. Inside, it doesn't look like any other book on branding. It shows instead of tells. It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans. Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). -If you want proven strategies that took decades to perfect -If you want to cut through the noise -If you want branding strategies that have outlasted shifting technologies and new social media channels give your brands the power of Brand Intervention. David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts. David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence.
287 pages, Kindle Edition
Published November 27, 2017
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Displaying 1 - 9 of 9 reviews
June 16, 2025
For the record, I've worked in television, developed curriculum for major corporations (Disney, Coca-Cola, Douglas Aircraft, Chevron), been a media spokesperson, worked with major ad agencies, and studied the likes of Reese & Trout, and David Ogilvy. Not to toot my own horn, but to tell you that I've seen large companies with deep pockets mess up on this topic badly!! I recognize bad when I see it and I know when it's done right when I see it, too! And this book gets it right!! The magic David Brier brings to this very heady and often times misunderstood subject is nothing short of breathtaking! He nails it 100%! While it would be awesome for anyone to have the opportunity of working with him, I can tell you that you will know him from reading--and applying--his sought-after advice so simply stated and straight forward in this monumental and timeless work! Reading it again as we speak!! Tanii Carr
December 2, 2017
Never before...
Wow. I just finished the e-book version BI:33 in one sitting. This book is not only a practical guide to marketing and branding, it is a source of great inspiration. Next time you have nothng to do try branding a poet in the 21st Century... I have done a decent job of it but this book, gave me a new paradigm (don’t you just love that word?). Thank you David for opening up a carnival of ideas and helping me stay true to my brand.
Wow. I just finished the e-book version BI:33 in one sitting. This book is not only a practical guide to marketing and branding, it is a source of great inspiration. Next time you have nothng to do try branding a poet in the 21st Century... I have done a decent job of it but this book, gave me a new paradigm (don’t you just love that word?). Thank you David for opening up a carnival of ideas and helping me stay true to my brand.
July 30, 2018
David explains in his book that he has read multiple branding books and went on Amazon and search it up finding over 8,000 which worried him. He said that the books that he did read stretched simple concept into giant chapters for no reason and thus he made sure his book was informative and straight to the point. I appreciate cutting out all the fluff but I feel like this could have been an ebook, maybe even put out until a lesson rather than an actual book I spent $50 on. Definitely informative and sites a lot of interesting data and experience, so definitely not a waste of time but did not feel like an actual book. Knocked out in one day.
December 14, 2017
David Brier Nails It.
This is the Bible for Branding. How many lifetimes will it take you to read, much less digest, the 8000+ branding books on Amazon? Thanks to Brier, you don’t need to invest in anything more than this fast-paced, elegant tome that spells it out. In the 24/7 world of forgotten messaging, Brier’s treatise here couldn’t be more pertinent to the issues all brands face. A tour de force (if you permit me that cliche)!
This is the Bible for Branding. How many lifetimes will it take you to read, much less digest, the 8000+ branding books on Amazon? Thanks to Brier, you don’t need to invest in anything more than this fast-paced, elegant tome that spells it out. In the 24/7 world of forgotten messaging, Brier’s treatise here couldn’t be more pertinent to the issues all brands face. A tour de force (if you permit me that cliche)!
May 13, 2024
distilled explanation of what branding is
This book actually shows you what good vs bad branding is. Gives you principles and fundamentals to think with. It really is distilled down to it’s essence.
This book actually shows you what good vs bad branding is. Gives you principles and fundamentals to think with. It really is distilled down to it’s essence.
May 18, 2020
Few books punch you in the face. This is that book.
May 27, 2021
REALLY, really, REALLY good.
BOLD. Unapologetic. Memorable.
BOLD. Unapologetic. Memorable.
January 2, 2020
I would argue that David Brier is not the author of these books and there’s no David Brier. His real identity is Florence Brier, his mom (in name only).
How could I make such a statement? My name is Steven Brier, David’s 16-year older brother.
We didn’t grow up together. However, we spent a lot of time together in the early 1990s. I spent even more time with his autistic son Christopher. I claim David and Florence Brier murdered David’s son through the same wilful neglect I received along with my 1½ year younger middle brother, Richard.
David’s lack of parenting was evident as he floundered near bankruptcy, not even knowing his son Chris was ‘classically autistic’ using the language of shrinks. Chris was unable to speak or experience his senses.
David did not know this because he was unaware of people. He was the only one of my generation who was born with functioning senses, though no people awareness.
I spent many weeks keeping David and his business out of bankruptcy. I wanted him to have what neither me nor my brother Richard had.
I wanted him to look like a businessman so I took him to Barney's and bought $3,000 worth of clothing to look like a business person.
I took him to Broadway plays, David Bowie concerts and generally tried to be a parent to him as best I could.
I spent even more time with his son Christopher, about 10 years old at the time with little speech and body control. I learned from Chris about my own childhood and lack of parenting.
It’s my belief that Florence Brier, dead now, is alive as David Brier and is the true author of his bogus books on Branding.
My last phone chat with Florence claimed Chris was totally normal despite no speech, Florence bellowed, “ there is nothing wrong with Chris”
“Is this a joke?”
“What's wrong with Chris?”
“He’s 10 years old and can’t speak. He has no control of his body”
Florence followed up with a stupid “He’ll be taken care of”. I asked her to lose my phone number.
The time spent with Chris gave me a better understanding of my childhood. Essential in my be 30-year journey reversing savant autism and injuries from a 16-hour birth.
David Brier followed to a T the family program of denial on the one hand and various forms of human impersonation, some surprisingly successful.
I guess if Trump could become president after Trump University all things are possible in our unholy capitalism.
The Brier’s have a long history of many flavors of autism and creative adaptations.
Sam Brier’s (dad in name only) brother Morris was classically autistic. He never left home. Sam mostly worked at home as a children’s cartoonist, despite that he never spoke to his own. I can only recall two conversations in my 18 years at home.
Florence knew how to control this man she called husband and then came David Brier, her final and desperate attempt to have a normal child. David was the only one without apparent autism. That doesn’t mean he’s normal.
David Brier became Florence Brier as a defense. He is not the author of his make-believe books on branding. The real author is Florence Brier.
There is no David Brier in life, in books or as another absent parent.
How could I make such a statement? My name is Steven Brier, David’s 16-year older brother.
We didn’t grow up together. However, we spent a lot of time together in the early 1990s. I spent even more time with his autistic son Christopher. I claim David and Florence Brier murdered David’s son through the same wilful neglect I received along with my 1½ year younger middle brother, Richard.
David’s lack of parenting was evident as he floundered near bankruptcy, not even knowing his son Chris was ‘classically autistic’ using the language of shrinks. Chris was unable to speak or experience his senses.
David did not know this because he was unaware of people. He was the only one of my generation who was born with functioning senses, though no people awareness.
I spent many weeks keeping David and his business out of bankruptcy. I wanted him to have what neither me nor my brother Richard had.
I wanted him to look like a businessman so I took him to Barney's and bought $3,000 worth of clothing to look like a business person.
I took him to Broadway plays, David Bowie concerts and generally tried to be a parent to him as best I could.
I spent even more time with his son Christopher, about 10 years old at the time with little speech and body control. I learned from Chris about my own childhood and lack of parenting.
It’s my belief that Florence Brier, dead now, is alive as David Brier and is the true author of his bogus books on Branding.
My last phone chat with Florence claimed Chris was totally normal despite no speech, Florence bellowed, “ there is nothing wrong with Chris”
“Is this a joke?”
“What's wrong with Chris?”
“He’s 10 years old and can’t speak. He has no control of his body”
Florence followed up with a stupid “He’ll be taken care of”. I asked her to lose my phone number.
The time spent with Chris gave me a better understanding of my childhood. Essential in my be 30-year journey reversing savant autism and injuries from a 16-hour birth.
David Brier followed to a T the family program of denial on the one hand and various forms of human impersonation, some surprisingly successful.
I guess if Trump could become president after Trump University all things are possible in our unholy capitalism.
The Brier’s have a long history of many flavors of autism and creative adaptations.
Sam Brier’s (dad in name only) brother Morris was classically autistic. He never left home. Sam mostly worked at home as a children’s cartoonist, despite that he never spoke to his own. I can only recall two conversations in my 18 years at home.
Florence knew how to control this man she called husband and then came David Brier, her final and desperate attempt to have a normal child. David was the only one without apparent autism. That doesn’t mean he’s normal.
David Brier became Florence Brier as a defense. He is not the author of his make-believe books on branding. The real author is Florence Brier.
There is no David Brier in life, in books or as another absent parent.
June 11, 2025
One of the most brilliant and practical branding books on the market today.
David Brier distills decades of world-class branding expertise into a powerful 33-step masterclass that will energize your brand and disrupt the branding world as we know it!
David Brier distills decades of world-class branding expertise into a powerful 33-step masterclass that will energize your brand and disrupt the branding world as we know it!
Displaying 1 - 9 of 9 reviews