Buzz Bites: 121 Book Marketing Nibbles

by Polly Letofsky

Book marketing can be so overwhelming that many authors just throw up their arms and cry uncle. But it doesn’t have to be that way. Buzz Bites was created for the marketing-phobic author who—understandably—gets twitchy at the thought of sales and marketing. Many of these Bites take 5 minutes and cost nothing. Others are creative outlets that you have never thought of before. And each one of these 121 Bites are meant to help you get wider exposure, bigger sales, and more of your books straight into the hands of your target reader.Go catch some Buzz!

124 pages, Paperback

Published September 15, 2017

About the author

Polly Letofsky is best known for being the first woman to walk around the world. It took five years to complete her walk and another six years to write the book about her journey.

After a series of bad choices in her publishing endeavors, she launched into a deep dive to study the industry. The results were six national awards for her book, 3mph: The Adventures of One Woman’s Walk Around the World, and the eventual beginning of My Word! Publishing, a self-publishing project management and consulting business.

Reviews

[Gina · Rating 5 out of 5]

Buzz Bites: 121 Book Marketing Nibbles by Polly Letofsky is a smart, friendly, and refreshingly doable guide for authors who feel intimidated or downright allergic to book marketing. With warmth and wit, Letofsky breaks the daunting task of promotion into bite-sized actions that feel manageable, even enjoyable.

What makes this book shine is its practicality. Each “bite” is a focused, easy-to-implement idea designed to build visibility without overwhelming the reader. Many take just minutes and cost nothing, making the book especially valuable for indie authors and creatives working with limited time or budgets. Letofsky’s approach removes the fear factor from marketing and replaces it with curiosity, creativity, and momentum.

The variety of ideas is impressive. From quick wins to more imaginative outreach strategies, the book sparks inspiration while encouraging authors to experiment and find what aligns with their personality and goals. Rather than pushing aggressive sales tactics, Buzz Bites emphasizes connection getting the right books into the hands of the right readers in authentic ways.

Encouraging, approachable, and packed with actionable insights, this book feels like having a supportive marketing coach at your side. Whether you’re just starting out or looking to refresh your promotional efforts, Buzz Bites delivers clarity, confidence, and a sense of fun. A must-read for marketing-phobic authors ready to finally catch some buzz.

[Melissa Cook · Rating 5 out of 5]

Polly Letofsky spoke at the Wyoming Writers conference I attended a few years ago. What a story she had to tell. This book was not her story but 121 ideas for marketing books. Thank you, Polly, for sharing so many great ideas! As a new author, the content in this book is exactly what I needed to read.

[Holly Huppert · Rating 5 out of 5]

This. It's one of those books with so many ideas that it's impossible to read it only once. I've followed many of Polly's tips, to great advantage. #recommend