My Launch Planner: Simple Strategy and Tested Tactics for Your Book, Podcast, or Product

by Mike Loomis

There’s nothing secret or mysterious about a book launch (or a podcast or product launch).
It’s simply calendar-focused attention to your goals.

This planner is short and packed with practical tips.

- Make sure you have the right brand foundation
- How to ask for (and receive) endorsements from influencers
- Templates for emails to your launch team

I didn’t invent the concept of a book launch, but want clients to succeed based on what I’ve learned. I have been a part of many book, brand, product, podcast, and brand launches—and led several for my clients. I’ve helped launch two successful New York Times bestseller campaigns, and every Amazon campaign I’ve led resulted in at least one #1 rank.

If this planner helps you gain just one big endorsement, it's worth it.

If this helps you sell three more books, your investment in this resource will double.

465 pages, Kindle Edition

Published November 27, 2017

Reviews

[Scott · Rating 5 out of 5]

Short sweet and too the point. If you aren't looking for a long read with tons of extra information but instead a clear and concise blueprint of how to run a launch for a product, podcast, or book this is the book for you. It's a short but clear and packed with examples and step by step directions to walk you through a launch. Take a look if you are launching anything soon.

[Kay · Rating 5 out of 5]

"My Launch Planner" (by Mike Loomis) is just what I needed! This is an easy-to-follow guide without the hype and fluff. Mike includes email templates, timelines, and lists to walk through your launch step by step. This is a resource I’ll use over and over again.

[Deb Haggerty · Rating 3 out of 5]

Good advice, simply written

Mike's book is almost Book Launch for Dummies, but gives some good ideas in a simple, concise fashion. I would like to have seen more actual examples. A good primer.