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The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
Critical communication lessons for sustained corporate success
The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these "soft skills" trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling--it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.
The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:
Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs--most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion--where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these "soft skills" trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling--it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.
The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:
Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs--most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion--where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
- GenresCommunicationBusiness
304 pages, Hardcover
Published April 3, 2018
11 people are currently reading
162 people want to read
About the author
David Lewis
344 books71 followersLibrarian Note: There is more than one author by this name in the Goodreads database.
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Displaying 1 - 10 of 10 reviews
February 21, 2020
Great examples and principles for business and leadership communications.
February 5, 2020
The Bulleyes Principle listed the prime elements of sharp communication. Your image, Body language, spoken words, chosen vocabs are all important in communication. List down your core competencies – the skills and talents you have that are valuable to others – and the accomplishments and experiences that define you. Make sure to include awards, degrees, and promotions. After that, list your goals.
Apart from that Storytelling isimportant too. makes information more memorable and pitches more persuasive. No wonder, then, that effective leaders are also great storytellers.
Finally, there are rhetorical questions. These aren’t really questions at all but statements that sound like questions. So, why do we use rhetorical questions? Well, it forces your audience to relate your point to their own lives. Take a rhetorical question like “Who wouldn’t prefer working fewer hours for more money?” Think about this for a second and you’ll find yourself imagining what your life would look like if this was a choice you could make.
Apart from that Storytelling isimportant too. makes information more memorable and pitches more persuasive. No wonder, then, that effective leaders are also great storytellers.
Finally, there are rhetorical questions. These aren’t really questions at all but statements that sound like questions. So, why do we use rhetorical questions? Well, it forces your audience to relate your point to their own lives. Take a rhetorical question like “Who wouldn’t prefer working fewer hours for more money?” Think about this for a second and you’ll find yourself imagining what your life would look like if this was a choice you could make.
February 22, 2020
“Poor communication is one of the primary causes of worker dissatisfaction around the world. This is why it’s so important to clarify your own objectives when you communicate. But it isn’t just what you say that matters – you also have to be believable and cultivate your personal brand. True leaders up their game by setting an example, channeling their passion, and using storytelling to communicate their message. Pay attention to the organization of everyday tasks and ask plenty of questions and you’ll be sure to hit the communication bullseye every day.
Actionable advice:
Actively lean in to feedback.
When former Facebook and Google executive Sheryl Sandberg was asked what she looks for in potential hires, she replied that the most important quality was the ability to accept feedback. Even constructive criticism can be tough to swallow, though, so it’s a good idea to start developing a tougher skin. How? Simple: actively seek out feedback. Accept that no one is perfect and keep an open mind. Remember, the critical information you are about to hear is for your benefit.”
Actionable advice:
Actively lean in to feedback.
When former Facebook and Google executive Sheryl Sandberg was asked what she looks for in potential hires, she replied that the most important quality was the ability to accept feedback. Even constructive criticism can be tough to swallow, though, so it’s a good idea to start developing a tougher skin. How? Simple: actively seek out feedback. Accept that no one is perfect and keep an open mind. Remember, the critical information you are about to hear is for your benefit.”
February 21, 2020
Heard its audio book and found it one of the best ones on on Communication & Meeting.
Poor communication is one of the primary causes of worker dissatisfaction around the world. This is why it’s so important to clarify your own objectives when you communicate. But it isn’t just what you say that matters – you also have to be believable and cultivate your personal brand. True leaders up their game by setting an example, channeling their passion, and using storytelling to communicate their message. Pay attention to the organization of everyday tasks and ask plenty of questions and you’ll be sure to hit the communication bullseye every day.
The book takes you teaching techniques and tools of effective communication like storytelling, asking questions and what types of questions etc
Poor communication is one of the primary causes of worker dissatisfaction around the world. This is why it’s so important to clarify your own objectives when you communicate. But it isn’t just what you say that matters – you also have to be believable and cultivate your personal brand. True leaders up their game by setting an example, channeling their passion, and using storytelling to communicate their message. Pay attention to the organization of everyday tasks and ask plenty of questions and you’ll be sure to hit the communication bullseye every day.
The book takes you teaching techniques and tools of effective communication like storytelling, asking questions and what types of questions etc
August 19, 2023
Simple advises you probably already know:
1. Persuasion - intentional effort to alter someone’s mental state is the heart of communication
2.True leaders set an example, channeling their passion and encourage a common sense of purpose.
3. Rhetoric art of persuasive speech by: a. personal branding consistently aligning i. what you say and ii. who you are - maximizing your core competencies and telling your story.
4. Story telling - makes a. information more memorable and b. pitches more persuasive
5. Engage workers by: a. Asking questions on vital information, b. open to feedbacks (2/3 workforce unhappy with corporate communication: meeting, presentation...)
1. Persuasion - intentional effort to alter someone’s mental state is the heart of communication
2.True leaders set an example, channeling their passion and encourage a common sense of purpose.
3. Rhetoric art of persuasive speech by: a. personal branding consistently aligning i. what you say and ii. who you are - maximizing your core competencies and telling your story.
4. Story telling - makes a. information more memorable and b. pitches more persuasive
5. Engage workers by: a. Asking questions on vital information, b. open to feedbacks (2/3 workforce unhappy with corporate communication: meeting, presentation...)
This entire review has been hidden because of spoilers.
February 27, 2020
How to have a focused and clear communication in your business. Nowadays, workers are unhappy mostly due to poor communication, but if we believe clear messages and a personal brand, we can channel productivity and improve workplaces. By using storytelling to communicate clear messages and asking plenty of questions, we can focus on the important things.
May 5, 2023
Good reference book.
Back to basics approach to communication in different forums (e.g.: interviewing, feedback sessions, meetings, etc)
Expected more of their intention based methodology to show up.
Back to basics approach to communication in different forums (e.g.: interviewing, feedback sessions, meetings, etc)
Expected more of their intention based methodology to show up.
February 27, 2020
Would give it a zero if possible.
May 17, 2020
Simple with clear examples.
March 31, 2020
A book about how important communication is. I liked the examples in the book, they resonated with me. On the whole, the book didn't really offer any new ideas but I enjoyed it none the less. An easier read that expected.
Displaying 1 - 10 of 10 reviews