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Jim Heimann. 20th Century Alcohol & Tobacco Ads
A Century s Worth of Pleasure and Pause
Selling the most delicious vices
Vices or drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success .
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant and sometimes controversial chapter of advertising history .
This excellent series never fails to amuse... A wonderful selection of the kitsch and the bizarre.
Creative Review, London
Text in English, French and German
Selling the most delicious vices
Vices or drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements , we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie , figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda , testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success .
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant and sometimes controversial chapter of advertising history .
This excellent series never fails to amuse... A wonderful selection of the kitsch and the bizarre.
Creative Review, London
Text in English, French and German
- GenresNonfictionPhotography
392 pages, Hardcover
Published March 16, 2018
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December 9, 2021
Great book for alcohol and tobacco print ads from all the decades throughout the 20th century. To note the book has weirdly three different languages within this book being English, German and French. So you'll read the English pages for example and then you'll turn the page and it will be translated to all german and then french. However, it is a great book to have if you love adverts and if you particularly love cigarette print ads.
Displaying 1 of 1 review