An intellectual history and historiography of the origins and evolution of cross-cultural understanding at the dawn of the modern age? Yes please. This kind of thing is very much my bag - and this is superbly done.
Broken into multiple thematic chapters ("Traveling", "Savages and Barbarians", "Real and Unreal Despots", "Women", etc) and examining the evolution of Western conceptions of Asia and the very idea of "civilisation" from the likes of Montesquieu, Gibbon, Leibniz, Mill (Senior), Niebuhr, Voltaire, and many more less well known figures as the continent gradually became better known, this is at once deeply academic and very accessible.
It also successfully helps challenge contemporary assumptions about the critical thinking skills of people from three centuries ago, in the process contextualising the rise of many modern academic traditions as being grounded in a response to the failures of Westerners to effectively interpret unfamiliar cultures:
"it would be an exaggeration to deny eighteenth-century texts on Asia all relation to empirical reality... Contemporary readers were cleverer here than many later theorists. Hungry for knowledge of other cultures, they chomped through forests of literature on Asia in order to give European historical, anthropological, economic, and sociological discourses as universal an evidential basis as possible. They knew that there was no alternative to the literature produced by travelling eye- and ear-witnesses to translations from oriental languages. This is why they developed a critical methodology for reading these texts." (p.252)
And just as you start to see the entire book as being a precursor to the author's much longer history of the long 19th century (which I now really want to read despite having got intimidated by its length, tiny font size, and weight even in paperback), you get hit by a counter to the narrative you think has been building and start to see that this is far more than history - it's about the birth of attitudes that persist to this day:
"It would be short-sighted to burden Enlightenment theories of civilization with sole responsibility for the belligerence that Great Britain, France, and Russia started to display in Asia and North Africa in the 1790s... [But] A newly strengthened sense of European exceptionalism in the Napoleonic era, combined with an upsurge in intra-European nationalism, brought about a paradoxical result. On the one hand, it promoted a Eurocentric self-preoccupation that pushed Asia to the margins of public consciousness and elevated the collective narcissism of the world's number one civilization to previously unknown heights. On the other, it opened up space for a secular civilising mission whose ideologists clamoured for the chance to impose their will on a crisis-ridden, vulnerable continent... The civilization that took itself to be the best performing and most humane in the world did not wait for Asia to show an interest in it. It gave its laws to Asia."
If that doesn't describe the birth of the persistent Bush/Blair idea of liberal interventionism, I don't know what does.