Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, and the Columbine High School shooting tragedy. Additional features of the text An accessible, practical, and extremely popular casebook, this text is a 'must read' for students in crisis communication and management, public relations and business/management. It is also an invaluable resource for professionals and business managers in handling crises.
This was really interesting for a textbook. One of the few I’ve read cover to cover. The section on Hurricane Katrina was particularly interesting to me because I live in New Orleans, though I didn’t until ten years after that storm. It was very helpful to read the case studies and learn what working PR professionals did during their crises.
Excellent book for those wanting to learn how to manage different types of emergencies or crises. Easy to use and read from along with a great study tool for those studying communications, business, and public relations.
Read for class and throughly enjoyed this textbook. It’s one of the few I actually finished start to end and there’s a lot of great material for aspiring journalists, strategic communicators, and public affairs officers.
The real value of this book is found in the appendices. Fearn-Banks includes sample crisis communications plans for large companies, non-profit organizations, and small businesses. Of course, you need to tailor the draft to your specific situation, but the templates can short circuit a lot of initial work.
A lot of great examples - but several of them had to many personal stories that did not contribute to the point. Actually a bit of a disappointing read.