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Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade.

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*One of the "best Sales books of all time" - BookAuthority**One of the "best new Sales books 2018" - BookAuthority***One of the" best new Sales ebooks 2018" - BookAuthority****One of the "20 Best New Sales eBooks To Read In 2021" - BookAuthority*****One of the "22 Best New Sales Books To Read In 2021" - BookAuthority******Recognized on SalesHacker's "Best Sales 30 Elite Picks to Step Up Your Sales Game"Are you in a First Time Sales job trying to learn how to be a good salesperson and perfect your pitch? This sales training book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales tactics or for anyone looking to brush up on their skills.There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has been an incredible amount of research and growth in the sales profession to help modern sales professionals better serve their customers. However, after reading Rory Vaden's New York Times Bestseller "Take The Stairs" and learning that "95% of all books that are purchased are never completely read" and "70% of all books ever purchased are never even opened" we wanted to write a sales training book that everyone could read and take action on immediately.*** WHAT'S INSIDE ***This book is a step-by-step guide for the modern salesperson. We want to give you the framework, knowledge, and skills to fill a sales pipeline with highly qualified opportunities. It’s all practical advice - no cutesy stories, no rants, and no product pitches.There are really only two ways to fill a inbound leads or outbound sales prospecting. We focus this sales book exclusively on outbound sales prospecting, because it’s the half of the formula that an individual salesperson can control (that’s why so many sales job descriptions include the phrase “we’re looking for a hunter”).In this book you will - Tactics around cold calling- How to bucket leads for maximum success- Effective ways to use technology- Funnel Math*** WHAT PEOPLE ARE SAYING ABOUT OUTBOUND SALES, NO FLUFF***"This book was recommended to me several times in the first week it came out. I knocked it out on a Sunday afternoon with actionable insights to take away into prospecting for the week ahead.Rex and Ryan do an amazing job cutting through the noise with takeaways that I was able to implement in my process right away. Some things were processes that I knew I needed to do, but didn't know how to do them. Some things were brand new and no-brainers to implement. Highly recommend for anyone in outbound sales, growth, or even marketing." - Nick L."I am a corporate sales professional who has been involved in full sales-cycle selling in both inside and outside roles. Additionally, I am currently an inside sales manager for a rapidly growing software company. This book packs an incredible punch for how few words are used. Rex does an incredible job of speaking to the key things that a sales rep need to know in order to get started. I haven't seen a better resource at this price point, and the fact that the book can be read in 30-45 minutes means your reps have no excuse for not being able to read it. This will be required reading for all of my new reps. As someone who has been in the field for several years, there were great reminders to keep things simple, focus on customer needs over product benefits/features, and plenty of actionable lessons that can be done right away. If you're considering a career in sales, have only been selling for 1-2 years, or are looking to polish up on best practices, I cannot recommend this book enough. And at the price of one cup of coffee, you won't regret making this purchase." - Big Dan88"Good old school of thought with modern, actionable instructions.I found this book to be a pleasant surprise, an interesting combination of salesmanship and modern working environment. Thank you." - C. Vazquez

78 pages, Kindle Edition

Published December 4, 2017

387 people are currently reading
209 people want to read

About the author

Ryan Reisert

6 books

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Community Reviews

5 stars
101 (31%)
4 stars
87 (27%)
3 stars
90 (28%)
2 stars
34 (10%)
1 star
9 (2%)
Displaying 1 - 30 of 33 reviews
Profile Image for Ryan Pereus.
60 reviews1 follower
June 25, 2018
I did like it, and is certainly a quick pick up for anyone looking for a quick sharpen. I liked the bucket activities at the end. Helped me figure out what sales activities I should be doing more of and when.

I would say that while there is no fluff, I would like a little more in depth explanations on some of the non-fluff in here. Just because it's not fluff, doesn't mean it has to be bullets.

Profile Image for Bruno Guerra Cunha.
9 reviews4 followers
November 12, 2018
It's a 3-star book for me because I've been working in sales for the past 3 years and because of this, I didn't learn anything new with this book.

However, I think this is a fundamental book that you can give your sales reps on their 1st day on the job. I certainly feel I'd have benefitted a lot from this book back when I was an SDR straight out of university. It's a 30-minute read with some good insights.
Profile Image for Ben Donahower.
94 reviews
May 28, 2018
Not a book, a blog post

No problems with the content. It's fine. If you're familiar with modern outbound sales strategies at all this book will be review. I did learn a little factoid or two as well.

When I was halfway through, I wasn't. The book was over and it was all appendices.
Profile Image for Shawn Lacagnina.
102 reviews
May 31, 2020
No fluff as promised

Solid advice to create a foundation is sales. While areas in the book could be expanded and further developed, that wasn't the point intended. This is a manual to get off your ass and get in the game. The learning doesn't stop here... The resources in the back of the book are gold to ANYONE in sales! Well done.
Profile Image for Allissa Goodrich.
17 reviews
January 9, 2018
Cliff notes of sales

It was a good cliff notes version of tips to be successful in sales - no more and no less. I think it's a great download to skim through quickly when you need to re-energized, but I wouldn't call it revolutionary.
318 reviews6 followers
February 18, 2018
This book is a nice little primer into the world of selling. It doesn’t match a lot of relationships sales and seems to orient more towards call center sales almost. It was very quick and I’d say it’s worth checking out if you are new to sales.
7 reviews
January 6, 2019
Easy

Short, sweet, to the point. The actionable steps are great for new sales reps. The content of the book is easy to digest, but the discipline required is what makes it difficult to work in sales.
167 reviews
January 7, 2020
Great quick read on inside selling

This book provides information and techniques that reinforce what we should know but need to be reminded from time to time. Thanks for the education and keeping it short. I also appreciated the resource section.
Profile Image for Miguel Pacheco.
8 reviews
August 10, 2022
No esta mal digamos que es un resumen de lo que necesitas saber sobre ventas

No esta mal digamos que es un resumen de lo que necesitas saber sobre ventas, ejemplos y ejercicios interesantes. Recursos útiles
Profile Image for Keven Wang.
399 reviews23 followers
October 19, 2023
One of the review previously gets it right. It is a structured blog post. Just get on LinkedIn and there are better content I think comparing to purchasing this “ book”. From a sales person to another.
21 reviews
March 9, 2024
clear and to the point

I love the fact that this book matches the title. There’s no fluff and gets to the point of selling.

The way it addresses the simple issues with sales reps help guide you through a simple process to sharpen your skills.

Profile Image for Liam.
191 reviews2 followers
June 1, 2024
Great basics and fundamentals of B2B tech sales. No fluff indeed - “this could have been a blog post” is a common criticism for a lot of non fiction but this is a seriously (I mean seriously) short read that gets straight to the point.
7 reviews
September 23, 2025
Very useful and direct information

Well, this book tells it like it is.. They didn’t lie in the title and I found the information very useful, especially in the numbers game. It’s a very fast read and fun.
10 reviews
January 23, 2018
I expected more!

I think that the best of this book is the links that it has at the end. It Can be a good book for a beginner seller who wants to specialize in outbound sales.
Profile Image for Tanya Jeter.
80 reviews
March 10, 2018
Quick read! Straightforward and would recommend to someone starting their sales career.
1 review
March 11, 2018
This was very informative

This was informative ... For some one who starting give thing to start how to build a sales cadence and process for yourself
5 reviews
March 27, 2018
Unexpected, precise and to the point.

No fluff indeed, I highly recommend this quick read. It's not ground breaking material, but the message is solid... yo
Profile Image for Abdul.
2 reviews20 followers
July 15, 2018
Great book! Very actionable

I would recommend this as a good summary of sales books. It does lack depth of the subject of sales.
Profile Image for Munjal.
19 reviews
November 9, 2018
Ok quick read

In my opinion it was a summary of other Outbound Sales books. Quick fast read and thats about it in this one.
Profile Image for RJ Bates III .
76 reviews5 followers
January 6, 2020
Can this even be considered a book? It felt like a last minute book report for two C- students in high school.
2 reviews
April 19, 2020
I'm in B2C sales so this book wasn't that helpful to me. If someone is getting into B2B this book will fasttrack in being on top of your day day. You can read the whole thing in under an hour
Profile Image for Con.
374 reviews
June 15, 2020
Good information

There's a lot of good knowledge on b2b sales and selling. I love forward to reading a sequel in the near future.
Profile Image for Michael Harris.
12 reviews
Read
August 26, 2020
The title is accurate

Very direct book that can be helpful to someone starting sales, or for veterans who need a refresher.
I appreciated their brevity. Good stuff
Profile Image for Juan C Aristizabal.
6 reviews2 followers
March 30, 2021
Practico!

Fácil de leer y consejos prácticos para generar ventas outbound! Ayuda a entender bien en que enfocarse en la gestión.
Profile Image for Anna.
262 reviews
March 19, 2022
This "book" (if you can call it that since it's about 30 pages long) it intended for people that have zero outbound sales experience. It contains no in-depth insights or any groundbreaking ideas.
8 reviews
June 3, 2023
outreach simplified

Great for baseline process! A lot of the things SDRs have to do have become fluff, there are only a few money making activities. Do it.
Displaying 1 - 30 of 33 reviews

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