Where did my industry go?: Why once successful Estate and Letting Agencies are struggling and how a new dawn can turn them back into great businesses.

by Mark Burgess

My first experience of an agency was back in the mid 1990s. Since then I have set up and built various successful businesses in the property, marketing, recruitment, publishing and digital sectors. Over all those years I have always remained connected to the estate agency industry in one way or another but the crazy thing is that although my journey over the last 25+ years has been one of discovery and development, the estate agency industry itself has remained largely unchanged. I can still relate with all of the issues and processes that take place on a day-to-day basis, as if feels like it was only yesterday that I worked in estate agency myself.

The techniques and technology being used in the big wide world seem to have somehow passed traditional estate agency by and my Proptech company, Iceberg Digital, is on a mission to bring that tech, process and reasoning into estate agency and help traditional agents modernise their business.

In this book Mark breaks down some of the key issues that currently exist in most estate agency businesses and explains how those issues can not only be solved but also what needs to be done in order to reinvent your processes and how they will open your eyes to a whole new dawn in estate agency - one where your current competitors simply can't compete.

134 pages, Paperback

Published November 9, 2017

About the author

Mark Burgess, co-author of The Social Employee - How Great Companies Make Social Media Work, to be published by McGraw-Hill, in summer 2013. Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Acxiom and Domo. He is President of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social media marketing. He is an experienced digital marketer, social brand strategist, speaker, blogger and educator. Utilizing an innovative model, delivers customized on-site social media workshops. He is also the co-author of Ad Agencies Winning New Business 360, which has sold in 25 + countries worldwide; based on a proprietary strategic blueprint with emphasis on social media. Mark has been quoted in the WSJ and The New York Times. Mark's career spans marketing, advertising, and professional services consulting. Mark led the PwC Global Web team. At McCann, headed the flagship L'Oreal and Sears accounts. Mark teaches Executive MBA and MBA marketing courses. He has won two EFFIEs for marketing excellence.

Reviews

[Ruth Armstrong · Rating 5 out of 5]

Whether you’ve made progression in your business or want to make progression, this is a book you need. It will give you a list of pointers to benchmark against or if you haven’t, amazing advice on what you need to do. It was that good, I have now ordered the paperback version.

[Kelly Jacobs · Rating 5 out of 5]

Mr. Burgess brings a clear insight to why Estate and Letting Agencies are struggling to survive in this new era. His ideas are helpful and will bring new levels of success to any business. Highly recommend this book.

[Upen · Rating 2 out of 5]

Dry below average and basic book. I was looking for a book that would would give me an insight and guide to the estate agency world but unfortunately this does not and it’s basic formula of marketing and content creating to outsourcing was boring and very very basic.

[Yusuf · Rating 5 out of 5]

Full of hints and ideas about UK estate agency industry