The Gentleman's Diary, or the Mathematical Repository: An Almanack for the Year of Our Lord, 1758; Being the Second After Bissextile, or Leap-Year; ... Adapted to the Ingenious Gentlemen Engaged i
Excerpt from The Gentleman's Diary, or the Mathematical Repository
Days 13 hours 36 minutes long. Term he ns. Haltwhz'?le, North. Afhhourn, erb. Budworth, Chef. Days increafed 6 hours 2 minutes. Bowie], Hampfhire. Derby.
Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.