Developing Creativity In Organizations

by Michael A. West

With the use of case studies and examples this book shows how innovation at work has its roots in the creative development of all staff members. This book will show how companies gain competitive advantage by introducing an innovative culture in the organization.

230 pages, Paperback

First published January 1, 1991

About the author

Michael A. West, Ph.D. (1977), CBE, is Professor of Organizational Psychology at Lancaster University Management School and Emeritus Professor of Organizational Psychology and Director of Research at Aston Business School, Aston University. He is a Fellow of the British Psychological Society, the American Psychological Association (APA), the International Association of Applied Psychologists, the British Academy of Management and the Academy of Social Sciences.