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New Product Development: Design and Analysis

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Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this engrossing book provides specific guidelines plus a wealth of data for rapid and efficient development of new products using a systems theory which works vertically through an industry's management structure and horizontally across functions that contribute to new product development. Demonstrates how to integrate the best available tools with appropriate techniques and how to deliver new products within performance objectives and budget. An abundance of checklists, data and reference material enable readers to implement the methods presented.

352 pages, Hardcover

First published July 7, 1992

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Profile Image for Dan.
16 reviews7 followers
March 17, 2013
Good and practical ideas for complex product development.
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