Branding: Brand Identity, Brand Strategy & Brand Development

by K.L. Hammond

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. “ Brand Identity, Brand Strategy and Brand Development” is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. Globally recognized brands all follow these tips, and it’s mandatory that you do, too. You don’t just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. One that people are excited to be involved with, love to rave about, and are eager to see where you go next. And because you want that type of success, you want “ Brand Identity, Brand Strategy, and Brand Development.” No other book will take you through the in-depth process of creating a very specific brand profile based on success-building formulas, teach you how to customize your strategies to your unique brand and audience, or educate you on the natural evolution of brands the way this guide does. This book will help you start from the bottom, or from wherever you may be standing now, and help you perfect the formula so you can land on top. With consistency, step-by-step action, and clearly defined goals, you can become the owner of the next megabrand. “ Brand Identity, Brand Strategy and Brand Development” will help you get there. Don’t just take our word for it. If you’re ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is open it and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you’ll have left to answer What is the view like from the top?

Genres: Business

194 pages, Kindle Edition

Published December 12, 2017

Reviews

[Abby Smith · Rating 1 out of 5]

I couldn't even finish....Too dry and basic.

[Apurv Kashyap · Rating 3 out of 5]

Could be better

An almost textbook like approach, the book provides a step by step process for brand building that someone might find useful while working on a project or trying to understand the subject. What it lacks in examples, it makes up for in detailed theory that one can connect with their day to day business activities. The plus point of this book however, is it's emphasis on digital branding which a lot of conventional branding textbooks lack, making it a suitable companion for students' regular course books.

[Spire Metro · Rating 5 out of 5]

Great book on overall branding strategies and elements!

I noted many great points throughout the book. I liked the specifics in strategy and tactics. I wished their was more in social, online, and guerrilla tactics/examples. Because of their unique mediums there are varying ideas they could expressed. The book is best for people seeking a condensed exposure to overall elements in relation to branding.

[Jessi Wheeler · Rating 5 out of 5]

Everything you need to brand

l really how the author laid out the book. It was incredibly informative and very easy to read and understand, especially since he used examples! I am currently in the process of a complete brand overhaul and this book truly made it a smooth transition. Thank you!

[Berenika Alexandre · Rating 2 out of 5]

Poorly executed narration that sounds unexciting and lacking in the genius creative fun aspects of what branding is... Branding is exciting, can be fresh, fun and full of innovation. This book sounds like it's been written for people who are lacking creativity, drive or design thinking. I would not recommend this book to anyone. Especially not to creatives.

[Victoria Wilson · Rating 5 out of 5]

Very informative

This is perfect for beginner and reinventing entrepreneurs. This gives key nuggets to write down and keep. Branding will make or break your business. This book gives clear insite.

[Brandon · Rating 4 out of 5]

Easy Read and Great for Beginners

I recommend this book to any small business owner that needs guidance in marketing. The book is an excellent resource to creating a baseline knowledge in the brand process.

Easy to read and simple for anyone!

[Jennifer Kornoely · Rating 1 out of 5]

Ironically a book that was written about the importance of brands having a personality and this book has ZERO personality. Was it written by Chat GPT? It was very fitting that the audiobook narrator spoke like a robot. Seriously I couldn't even finish it.

[Alanoud Almesbah · Rating 5 out of 5]

Informative and straight forward.