Future A Guide to Decision Making and Leadership in Business is the first and only book to link a decision-making and leadership platform to trends pointing to the future. By identifying sixty global, long-term trends and detailing how businesspeople can leverage them in both the short- and long-term, the book provides readers with a powerful body of knowledge unavailable anywhere else. In Future Trends, consultant and futurist Larry
Future Trends is divided into six sections covering Cultural Trends, Economic Trends, Political Trends, Social Trends, Scientific Trends, and Technological Trends. Each section includes ten trends that indicate where the world is heading. Many futurists focus on technology, forgetting the fact that the ways in which people actually live their lives are shaped by many other factors. Future Trends thus takes a 360-degree, holistic view of tomorrow, offering readers a fuller understanding of life on Earth over the next couple of decades.
Lawrence R. Samuel is the founder of Culture Planning LLC, a Miami– and New York–based resource offering cultural insight to Fortune 500 organizations. He is the author of The End of the Innocence: The 1964–1965 New York World’s Fair, Future: A Recent History, Rich: The Rise and Fall of American Wealth Culture, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Supernatural America: A Cultural History, and a number of other books.
I've skimmed 15-20 books on this topic, and this is the first to practically and understandably answer the question, "so what?". Excellent resource for leaders.