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'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP
Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for:
ATTENTION, INTEREST, DESIRE and ACTION.
However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.
ATTENTION, INTEREST, DESIRE and ACTION.
However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.
73 pages, Kindle Edition
Published July 10, 2016
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