Signs in Contemporary Culture: An Introduction to Semiotics

by Arthur Asa Berger

This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.

Genres: Philosophy, Nonfiction, Communication, Cultural Studies, Linguistics

255 pages, Paperback

First published January 1, 1984

Reviews

[Lurino · Rating 5 out of 5]

so yeah, life is filled with signs. even for superstitious people who tend to lack rationalization, their daily life is filled with signs. this book, in a sense, provided the elementary fundamentals of what scientifically defines the sign.

it's interesting to see how coca cola could signify something as highly unrelated to it as "a life filled with sanguine emotions"

if you want to try thinking about it... read this for a start.

[Advn · Rating 5 out of 5]

Bagus,bermanfaat

[Aci · Rating 4 out of 5]

Good

[Reyhan Ismail · Rating 3 out of 5]

Buku yang membahas tentang bagaimana tanda dan makna bekerja.

[Mert · Rating 3 out of 5]

3/5 Stars (%58/100)

An accessible and engaging introduction to semiotics, Arthur Asa Berger's Signs in Contemporary Culture effectively bridges theory and popular media. It illustrates how meaning is constructed through signs and symbols in everyday life, from advertising to film. Berger’s style is conversational and filled with examples, making complex ideas approachable for newcomers. However, readers more familiar with semiotic theory may find the analysis a bit surface-level, and the focus occasionally leans more toward entertainment than depth. Nonetheless, it’s a useful primer for those beginning to explore the ways culture communicates.

[anis Ahmad · Rating 3 out of 5]

bagus, tapi belum sesesai saya membacanya

[Mdye]

I'm currently using lots of Berger's work on my American Apparel Advertising campaign.

[Rizki Setyo Cahyono]

this book is very interisting for me