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Ralph Lauren: In His Own Fashion
From the author of Dressing the Man - the definitive tome on men's fashion - comes this lavishly illustrated and intimately woven fashion biography of the iconic designer Ralph Lauren. As a fashion industry insider, Alan Flusser shows how a young man of modest means and no formal design training went on to become culture's preeminent tastemaker.
The book tells the story of a man who relied on his instincts and unique vision to chart his own course. In doing so, Lauren laid the groundwork for the fashion designer business model of the future. Having singlehandedly invented lifestyle merchandising and advertising, the designer's environmental marketed 1983 Home Collection revolutionized the nation's home furnishings industry. His 1986 flagship at Madison Avenue's 72nd Street changed designer retailing forever. Along the way, the married-with-children designer built one of the largest fashion empires while championing the maverick proposition of style over fashion.
Using more than 350 photos from Lauren's archive, Flusser takes you from the designer's early inspirations to his renowned men's and women's collections, from his exclusive home designs to his five personal residences and, finally, to his museum-quality car collection. In its behind-the-scenes exploration of his world and vision, Ralph Lauren: In His Own Fashion is nothing less than a primer on the vanishing art of good taste.
The book tells the story of a man who relied on his instincts and unique vision to chart his own course. In doing so, Lauren laid the groundwork for the fashion designer business model of the future. Having singlehandedly invented lifestyle merchandising and advertising, the designer's environmental marketed 1983 Home Collection revolutionized the nation's home furnishings industry. His 1986 flagship at Madison Avenue's 72nd Street changed designer retailing forever. Along the way, the married-with-children designer built one of the largest fashion empires while championing the maverick proposition of style over fashion.
Using more than 350 photos from Lauren's archive, Flusser takes you from the designer's early inspirations to his renowned men's and women's collections, from his exclusive home designs to his five personal residences and, finally, to his museum-quality car collection. In its behind-the-scenes exploration of his world and vision, Ralph Lauren: In His Own Fashion is nothing less than a primer on the vanishing art of good taste.
432 pages, Hardcover
Published May 1, 2020
16 people are currently reading
370 people want to read
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Displaying 1 - 4 of 4 reviews
May 2, 2023
An in-depth coffee-table style book that explores the world, movie, and storyline of Ralph Lauren. This is an absolute must-have for any RL fan (the person, the brand, the lifestyle). The images are beautiful and compelling. But the backstory is equally as intriguing.
August 9, 2024
read is a strong word, but it’s a beautiful coffee table book and i got it on sale at an art museum. the prose is kind of lousy but the selections are incredible and there’s a very nifty section comparing some favorite cars and clothes that ostensibly take inspiration. cute!
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November 13, 2024The part that is actually a biography of the man is really good, the second half of the book becomes not just a mediocre biography, but focuses on his cars and houses. It's a lot nicer to see the vintage campaign photos than two page spreads of his houses and cars
December 28, 2025
As this book so beautifully illustrates, Ralph Lauren has created a truly special world of dreams. He has built it and so many of us have come to experience it.
Displaying 1 - 4 of 4 reviews