A highly biased book. It claims to be neutral. But most of the book, it spends time on arguing for "the golden rule". Most manifestly, he mentions "Kohlberg's stages of moral development" (which is highly outdated) But with a twist. Let's first see what his stages are according to wikipedia:
"Level 1 (Pre-Conventional)
1. Obedience and punishment orientation
(How can I avoid punishment?)
2. Self-interest orientation
(What's in it for me?)
(Paying for a benefit)
Level 2 (Conventional)
3. Interpersonal accord and conformity
(Social norms)
(The good boy/girl attitude)
4. Authority and social-order maintaining orientation
(Law and order morality)
Level 3 (Post-Conventional)
5. Social contract orientation
6. Universal ethical principles
(Principled conscience)"
let's now see them according to Gesler:
"1. Punishment/obedience: "bad" is what brings punishment
2. Rewards: "Good" is what brings what you want.
3. Parental approval: "Good" Is what pleases Mommy and Daddy.
4. Social approval: "Good" is what is socially approved.
5. Utilitarian: "Good" is what promotes society's welfare
6. Impartial Principles: "good" is what expresses consistency, justice, and equal dignity act only as you're willing that anyone act in the same situation, regardless of where you imagine yourself in that situation."
Not very similar, right? I don't even mean the wording. Please take a look at the explanation for the 5th and 6th stages:
"In Stage five (social contract driven), the world is viewed as holding different opinions, rights, and values. Such perspectives should be mutually respected as unique to each person or community. Laws are regarded as social contracts rather than rigid edicts. Those that do not promote the general welfare should be changed when necessary to meet "the greatest good for the greatest number of people".[8] This is achieved through majority decision and inevitable compromise. Democratic government is ostensibly based on stage five reasoning.
In Stage six (universal ethical principles driven), moral reasoning is based on abstract reasoning using universal ethical principles. Laws are valid only insofar as they are grounded in justice, and a commitment to justice carries with it an obligation to disobey unjust laws. Legal rights are unnecessary, as social contracts are not essential for deontic moral action. Decisions are not reached hypothetically in a conditional way but rather categorically in an absolute way, as in the philosophy of Immanuel Kant.[18] This involves an individual imagining what they would do in another's shoes, if they believed what that other person imagines to be true.[19] The resulting consensus is the action taken. In this way action is never a means but always an end in itself; the individual acts because it is right, and not because it avoids punishment, is in their best interest, expected, legal, or previously agreed upon. Although Kohlberg insisted that stage six exists, he found it difficult to identify individuals who consistently operated at that level.[15] Touro College Researcher Arthur P. Sullivan helped support the accuracy of Kohlberg's first five stages through data analysis, but could not provide statistical evidence for the existence of Kohlberg's sixth stage. Therefore, it is difficult to define/recognize as a concrete stage in moral development."
The author claims to do a very analytical criticism of different views on ethics. But he fails to not resort to using unintuitive implications against the original idea. Even though he identifies them as "difficult bullets to swallow" he still uses them against a view. His uses of terms such as absolutism and objectivism are highly confusing and it doesn't conform to the standard usages.
I actually started reading the book, with an extremely optimistic attitude. But it managed to make me hate it.
The one thing that I can say is impressive about this book is it's beautifully structured content. It's organized as a textbook, broken down into parts, chapters, sub-chapter and standardized headings. But it fails to make much sense after that.