Some people have the ability to start a conversation and immediately draw in listeners, while others - perhaps even those with more valuable information - get pushed to the side, seemingly ignored. Unfortunately, for those who don't have "It," this undeniable factor is not only an attractive quality but also a hallmark of success. This practical, entertaining guide will help anyone boost communication skills and consistently make a positive impression. The It Factor gives readers the tools, techniques, insights - and confidence - to take charge of any conversation, meeting, or networking encounter.
"In this book, Mark Wiskup comes as close as anyone I've seen to the Holy Grail that all learners Give me something that will help me, give it to me in plain English so that it's crystal clear, and wrap it in a story so that I'll remember it. The It Factor is an enjoyable read that delivers critical lessons for anyone who wants to be a better communicator." - Ed Ruggero, author Combat Jump