Wipe That Expression Off Your Face: Communication

by Mia Doucet, Trevor Zelman (Editor)

If there's one abiding truth for foreigners seeking to do business in China, it's Expecting to come in and communicate the way you always have back home is a sure-fire way to limit your success. Yet stories of companies seeking to enter the Chinese market while doing precisely that are legion. The result, all too often, is crossed errors, inexplicable delays after what seemed like straightforward requests, “yes” answers that result in no action, diminished trust, lower-value second and third contracts, and even broken business relationships.

Without guidance, it can take years of being in China to decipher the unspoken codes that underlie such communication breakdowns. Wipe That Expression Off Your Communication will help you avoid the sorts of communication mistakes that have been made by global Fortune 100 firms on down in China, costing untold millions of dollars.

This is book 4 of 7 in the CHINA BUSINESS SECRETS series, its indispensable guidance coming from experts who live in China or travel there regularly on business. So potent is their advice that the entire series should be required reading not only for business travelers to China but for every person who interacts with your Chinese customers, suppliers, or staff on an ongoing basis.

35 pages, Kindle Edition

Published June 10, 2013