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Find Readers and Sell Books on a Shoestring Budget

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You don’t need a lot of money to sell a lot of books!

Revised and updated for 2019! You can find new readers and sell more books – even if you’re on a shoestring budget. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he boils down his experience into the three best marketing tactics that any author can

•Find new readers using inexpensive Amazon ads
•Sell more books using the power of email
•Recruit a team who spread word of mouth for free

If you excel in these three areas, you will sell more books. Here’s the best nothing on this list costs a lot of money. But, you’ve got to know the specific nuances and best practices that make the difference between failure and success.

Find Readers and Sell Books on a Shoestring Budget will show you how to do it right. This resource includes multiple examples and stories from Rob’s consulting work with top fiction and non-fiction authors.

Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” that takes the guesswork out of launching your new book.

Do you have every book in The Author's Guide Series from Rob Eagar? It's the most comprehensive collection of marketing instruction for writers. Other books

The Author's Guide to Email Marketing
The Author's Guide to Marketing Books on Amazon
The Author's Guide to Write Text that Sells Books

57 pages, Kindle Edition

Published December 19, 2017

26 people are currently reading
42 people want to read

About the author

Rob Eagar

13 books10 followers

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Displaying 1 - 16 of 16 reviews
Profile Image for Jayna Baas.
Author 4 books575 followers
Read
July 10, 2021
A good introduction/overview, especially as a free resource, but a lot of overlap with his author guides series.
Profile Image for Amber Lemus.
Author 14 books512 followers
April 3, 2018
Rob shares 3 simple principles for selling books on a shoestring budget. Great step by step instruction on best practices too.
Profile Image for Prakash Sharma.
Author 10 books110 followers
February 8, 2018
Book Marketing

In a nutshell, it's about what to do if you're on a tight budget.
But, not everything works everywhere. Amazon ads are limited to use in USA only.
Profile Image for Jody.
Author 14 books36 followers
July 29, 2019
Great tips!

I ate this up pretty quickly and loved the practical marketing tops that any author can start implementing immediately. Plan to.put this into practice.
Profile Image for Kourtney.
Author 3 books242 followers
January 26, 2023
great resource for authors on a budget

I like Rob’s writing style. It feels like he’s sitting with you over coffee chatting about book marketing in a way that makes it easy to understand and implement. Here he shares 3 solid ways to sell books on a tight budget. He doesn’t just tell you what to do but provides tips on how to do it right. Great resource for authors struggling with marketing their books.
Profile Image for Elizabeth Houseman.
155 reviews5 followers
February 13, 2018
As an aspiring author, I loved this book. With tips, tricks, and outlines on how to get more readers, I found this book not only compelling, but very beneficial as well. I would recommend Eagar's book to anyone interested in writing or publication. It was a fantastic read, and I'm sure I'll be coming back to it over and over again!
Profile Image for IOANNIS TSIOKOS.
13 reviews
April 9, 2018
Short and punchy

The book does not go into detail and it is meant to be devoured in one sitting. Its advice is solid (I have a lot of personal experience in this domain) and although it did not offer any radical new ideas, it did spark one new idea (of my own) that could worth the price of the book a thousand-fold. Buy it.
106 reviews1 follower
February 5, 2018
Great Tips and Ideas

This book contains many great tips, ideas and strategies for helping authors get their books out in the public arena at little or no cost. I'm excited to start using the strategies outlined.
86 reviews
August 27, 2018
I love the ideas he give you in this book, i recommend it just to see what his opinion is on budget and such. I just wanted to see if it was attainable to do so and it is realistic and I like that.
Profile Image for Joel.
Author 7 books85 followers
December 7, 2018
Concise and informative

This book provides helpful marketing tips for authors. The book gives several ideas, then breaks them down into specific steps for authors to follow. All of this seems quite logical and helpful. I’m looking forward to using these techniques.
Profile Image for Sherrinda.
Author 4 books91 followers
December 12, 2018
Just What I Needed

As an author who has their first book coming out in 2019, I’ve been at a loss as to how to approach marketing. This book gave me some great practical tools I can start implementing right away.
Profile Image for Patrick McNulty.
Author 14 books28 followers
May 3, 2018
Excellent resource

Great starter guide for authors. Cuts through the noise and offers straight forward advice. I would definitely recommend this book.
4 reviews
May 31, 2018
Great Tips

All worth information weather reinforcements or clarification of strategies. All good to know information, looking forward to putting it to good use
Profile Image for Fred Fanning.
Author 46 books53 followers
November 9, 2019
This a short but informative book. The information inside tells readers how they can find readers and sell more books. The information is useable and well explained.
Profile Image for Velma Bagby.
Author 15 books19 followers
June 15, 2020
So helpful. Very clear steps & tools to use to help me do a better job of marketing & selling my books.
Profile Image for Sheila McIntyre.
Author 1 book3 followers
March 6, 2023
This short book really was helpful to me as an author. Very practical and specific steps were given that I can do right now. Highly recommend!
Displaying 1 - 16 of 16 reviews

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