The Fashion Business Manual: All Illustrated Guide to Building a Fashion Brand

by Fashionary

The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format – making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.

Genres: Fashion, Business, Nonfiction, Sewing, Design, Reference, Entrepreneurship

216 pages, Hardcover

Published November 23, 2017

Reviews

[Mani Bidarian · Rating 5 out of 5]

Brilliant book, giving overview about things you need to consider when starting your own fashion business.

This is by no means a business text book. It's more like a simple guideline and check list.

You can use this book as your road map and for more details on each section you can go and read a dedicated book about the subject.

Being a fashion student with business background I found this book easy to read and helpful.

[Jessie · Rating 5 out of 5]

Cannot recommend this book highly enough. Gives a perfect check list of important points for setting up a fashion business, and can be used if you're interested in retail as well as building a collection. Provides all the basic information and can see myself referring back to this regularly over the years.

[Aksena · Rating 5 out of 5]

One of the best books ever. This one is either for a business newbie fashion designer or for a fashion newbie - it gives answers to lots of questions and structures everything. Super easy and enjoyable to read. The best book I have seen so far!

[Poppy · Rating 5 out of 5]

Even though it said “Fashion” on the cover, there are many other aspects in this book that can benefit other business industries. For example, if you’re building a brand, not necessary a fashion brand, you can also learn from this book, or basic knowledge on marketing and retailing. Of course, some parts are specifically for building a fashion brand, but you can adapt these ideas to other products you try to sell.

But this is a great book for anyone trying to build their own fashion brands. It includes everything starting from your visual concepts to accounting, which is an important part if you want your business to success. It’s easy to read and images helps a lot for better conceptualization. There are many tips for people who just starting out and downloadable documents are really useful. I would recommend this book for anyone who’s serious about creating the own fashion brand.

[Julieta Cabrera · Rating 5 out of 5]

I’ve been studing and working in fashion for over a decade and didn’t think much of this book when i first found it, but it turned out to be super useful. The information is clear and organized, detailed yet simple to understand. I recomend it to anyone who is starting a business in fashion, big or small, or even those with years of experience. It will help you take your brand to the next level, locally or internationally, by asking yourself all the right questions.

[Jeanine Yessaian · Rating 5 out of 5]

I wouldn’t say it’s the book where you read it and start your business. But it’s a book where you will have all the head line informations needed in order to start a business and not miss any detail. It’s great in order to know what comes before and after every process. It’s like you have all the titles but you should do the research.

[Anh Hoang · Rating 5 out of 5]

A truly brilliant book with easy-to-catch definitions, images, and detailed construction for many aspects of the fashion industry. Even though this one is more suitable for big fashion house and textile company, I still can find many helpful information for small business also

[Carman Chew · Rating 4 out of 5]

This was fascinating, it's so detailed yet nicely complemented with visuals, covering everything from mirror tilts, to little tools fashion photographers should have, effective SEO optimisation and more! It is truly a fashion startup founder's bible.

[ace americano · Rating 4 out of 5]

It’s very handy if you need a clear and easy plan to follow as a fashion designer. But as retailers, or resellers, etc, it’s still good to check it out. Not very detailed but it covers basically everything you need to worry about when starting your own brand/clothing business.

[Raihanda Rafi · Rating 5 out of 5]

On point.

[Aaron · Rating 4 out of 5]

Solid. Very visual heavy. It’s a good refresher for those already in the business.

[Ana Grau · Rating 3 out of 5]

Very visual and straight forward. It's good if you want to start a fashion business and do not have any idea about business.

[Matt Miller · Rating 5 out of 5]

It does exactly what it says on the tin and is amazingly fun to venture through

[Citra Tifany · Rating 4 out of 5]

Helpful, one of the 'must have' book for fashion business enthusiast

[Thanida · Rating 4 out of 5]

Great basic information to start a fashion business, informative and easy to follow. Also, a cool guide to start any fashion and design relevant biz.

[Ash Pagano · Rating 3 out of 5]

Poorly copyedited with many typos, but information is good. Well illustrated and the progression makes sense. Overall I will definitely reference this book.

[PatrickK · Rating 4 out of 5]

Awesome 👌🏻

[Nazek · Rating 5 out of 5]

Simply written. Informative. And a must read for people who are starting in the fashion industry.

[Corey Danks · Rating 4 out of 5]

A super informative, detailed and fun to look at explanation of everything involved in starting a fashion-based business.

[Hussein · Rating 4 out of 5]

Fantastic book for desining

[لمياء · Rating 5 out of 5]

Such a good book for anyone thinking of starting their own fashion brand, as a curious fashion enthusiast, i enjoyed it too.

[i van ko · Rating 5 out of 5]

This book gave me so many valuable insights into the world of fashion business. I am inspired and will definitely come back to revisit some points later.

[Jiaji · Rating 4 out of 5]

Super detailed

[Line Franzen · Rating 5 out of 5]

A visual guide for absolut beginners of the fashion industry. At first I found this book far to superficial but as I am teaching fashion business to first year fashion students, the book grew on me, as I could se the content visualizing a lot of the topics I was teaching. Now the book is on their reading list, and I find it very useful.

[Carolina · Rating 5 out of 5]

Regressar a este livro, ou, em particular, a algum dos seus capítulos, é sempre um bom momento de aprendizagem, mesmo que já o tenha lido ou consultado (várias vezes) antes. R

ecomendar livros técnicos é sempre ingrato, pois a perspetiva varia consoante a experiência, mas "The Fashion Business Manual" deveria ser lido por qualquer pessoa que trabalha (ou queira trabalhar) no mundo da moda.

É o livro mais completo que li sobre as vertentes de um negócio nesta área ‑ suficientemente abrangente para incluir branding, preços, fornecedores, políticas de qualidade, comunicação, planos de marketing, vendas e apoio ao cliente ‑ mas focado individualmente em cada um destes pontos.