The Educated Marketer: Inbound Marketing for Student Recruitment Success

by Christopher Grant, Leah Peters (Contributor)

Everyone in college and university admission knows that student recruitment is challenging. More and more now question the value of a college degree--especially a liberal arts degree--and are seeking quicker and cheaper alternatives to four-year programs. To complicate matters, today's rising juniors and seniors--all of whom are digital natives--are immune or averse to advertising, once the foundation of college marketing efforts. Increasingly, college marketers and admissions professionals are finding that their efforts just aren't offering the kind of return they once did. This book gives an overview of a new solution to reaching and nurturing prospects where they are and how they want to be reached--online. That's where inbound comes in. It's not about spending more on advertising or launching more aggressive or ever more creative campaigns. It's not merely about creating and sustaining a presence on the web. It's a whole new strategy--the proven strategy for the digital age. The Educated Marketer is the only book out there on leveraging this powerful new marketing tool for college and university recruitment. It's got everything you need to know, ::How to identify and reach your target applicants ::How to optimize your website for maximum effectiveness ::How to track your progress and success ::How to create delightful content ::How to attract, convert, and enroll students--without advertising Vintage furniture may be retro-chic, but vintage marketing strategies are just retrograde. You can do better. You can go inbound.

96 pages, Paperback

Published May 1, 2016

About the author

Christopher Grant was born and raised in the heart of Brooklyn, NY. He did his undergraduate and graduate work at Stony Brook University, receiving degrees in Economics and Human Resource Management (as well as a minor in John Madden Football for the Playstation).
Teenie marks Christopher’s debut as an author. “I love to tell stories. If you ask any of my friends, you’ll be sure to hear that I’m a certified blabbermouth. In jest, one friend suggested that I try my hand at writing. Ten years later, Eureka!”
Christopher was inspired to write from a female’s perspective after reading an article about publishers looking for men writing as women. “I grew up in a household that was dominated by strong female influences. My mother and three aunts, each with their own unique temperament and assortment of quirks, had a profound affect on me as a child. After reading that article, I figured who better than me than to write that kind of story?”
Christopher currently works as an equities trader and lives in Harlem, NY. He spends his free time reading, writing, playing basketball, and traveling the world with his wife and family.