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Strategic Management and Competitive Advantage: Concepts and Cases

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NOTE:  This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab™ or Mastering™, several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.
For courses in strategy and strategic management.   Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students’ particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Also available   with MyLab Management  By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 
NOTE: You are purchasing a standalone product; MyLab™ Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the loose-leaf version of the text and MyLab Management, search for:
0134890515 / 9780134890517  Strategic Management and Competitive Advantage: Concepts and Cases, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package, 6/e 
Package consists of:

544 pages, Loose Leaf

First published January 1, 2005

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About the author

Jay B. Barney

17 books15 followers
Professor Barney's research focuses on the relationship between firm resources and capabilities and sustained competitive advantage. He has published over 100 articles and eight books. He has been on the editorial boards at the Academy of Management Review and the Strategic Management Journal, has been Associate Editor at the Journal of Management, senior editor at Organization Science, Co-Editor at the Strategic Entrepreneurship Journal, and served as the editor-in-chief of the leading theory journal in the field of management, the Academy of Management Review.

He has been elected as a Fellow of both the Academy of Management and the Strategic Management Society and has won the Irwin Outstanding Educator Award, the Academy of Management Scholarly Contributions Award, the Eccles School of Management outstanding research award, the Penrose Award for Pathbreaking Management, the CK Prahalad Scholar-Practitioner Award, the Foundational Paper Award, the John Fayerweather Eminent Scholar Award, and the Distinguished Scholarship Award.

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Profile Image for Filipa Gomes.
6 reviews
June 28, 2015
Muito explicativo, os exemplos dados são muitos bons. O livro está muito completo e é fundamental para compreender o processo de estratégia das empresas.
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