Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

by Simona Covel

Let Inc. catapult your company to success.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales.

But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:

Dollar Shave Club mastered the inexpensive viral video — and rocketed to success

Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way

SoulCycle’s obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

Through firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

Whether you’ve got a robust budget or you’re bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

256 pages, Paperback

Published May 29, 2018

Reviews

[Daniel Sepúlveda]

Esta es una reseña de una copia avanzada que recibi en BEA.
Puntaje: 4.0 Estrellas.

Me ha gustado leer este libro, lo tengo lleno de Post-Its. Siento que es una guia perfecta para aquellos emprendores que saben muy poco de Marketing. La autora provee ejemplos de todo lo que menciona, y le da especial enfoque al Marketing Digital y a las redes sociales.

El unico "Pero" que le tengo al libro es que trató de forma muy superficial la parte de la estrategia de Marketing, algo que considero es MUY IMPORTANTE. Es más, la autora al final menciona la importancia de tener una estrategia fuerte y estructurada, pero no se enfocó mucho en ella durante este libro.

Lo recomiendo a aquellos que quieran aprender de marketing!

[Tessa]

Clear, concise, and easy to read.
Lots of great examples and case studies.
The book focused more on offline marketing rather than digital.
Given the amount of clout that digital marketing has increasingly, I feel that it should at least have equal amount of focus or even more.