While it is all good advice, you could probably find all this info free online. I guess what you are paying for is the convenience of it being in one place. Also, be aware that it is very short. Barely over 100 pages. Kind of hard to feel like you’re getting your moneys worth.
I might be biased with my review as I am speaking from the perspective of somebody who is new to blogging. I do hold the belief that this book is a nice read for those who are beginners in this field.
It helped me create a more structured plan for my website launch, what tools to use and it made everything overall more simple. Don't expect getting the desired results by just reading this book. You have to put the work in. But this short and sweet eBook will make the things a little bit easier.