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Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

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Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession. Brian pours nearly 20 years of knowledge, experience, and wisdom from being in the field working with thousands of distributors into the pages of this groundbreaking book. Use it as your comprehensive manual/guidebook and you will save yourself from going down the wrong paths , avoid the pitfalls that stop many networkers in their journeys, and cut years off your learning curve. Applying the wisdom from this book will make you more effective, more profitable, and you will have more fun on your rise to the top while you are BUILDING YOUR EMPIRE! In this Next Level Edition, Brian adds additional chapters and learnings that have expanded his business exponentially since the release of the original book.

296 pages, Paperback

First published January 7, 2014

346 people are currently reading
1159 people want to read

About the author

Brian Carruthers

10 books23 followers

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5 stars
306 (62%)
4 stars
111 (22%)
3 stars
48 (9%)
2 stars
17 (3%)
1 star
9 (1%)
Displaying 1 - 30 of 43 reviews
22 reviews7 followers
November 30, 2014
This book was amazingly detailed. His ideas and faith in using The System is so helpful.
This book takes the reader into an expansive blueprint that can be used by any network marketer. the ideas are tried and true. He has built up millions using this, helped others build financial freedom, and is so passionate about it. I highlighted major sections of my book and will continue to read this every few months.
Buy and read this book if you are looking at becoming a network marketer, build a massive book of business, or revitalize your team.
1 review
December 23, 2014
Visualizing my legacy

Brian Caruthers is someone I want to meet - no I'm going to meet next year. I will also meet my uplink up to and including Mr. Darnell Self.
I want to personally thank them for opening my eyes.
This book is informative and if you flow the directions it t a key you in success is inevitable.
Paul Neal.
6 reviews
April 2, 2025
The Product Doesn't Matter...

I chose his MLM and a mentor that was high producing, but after realizing it was mostly talk, then more talk, then more talk, I never really saw anyone actually make any sales. I wanted to get out there even if that meant shadowing my mentor without making any money at first or only getting a percentage of percentage. Whatever it took to actually witness this all in action.

After reading this book everything is primarily focused on pressure and sense of urgency. Pressure. Urge. Setup ways to build credibility. It got old because I wanted to actually get out there and do the work, but I rarely saw actual work being done just a lot of people talking.

And talking. Then talking some more. You have to want to constantly push yourself to talk to people to sell them on a dream of how you can make money by talking to people, and I got very exhausted. Personally, I want to make residual income by actually showing people an actual way I did it.

I would have loved to see some actual stories of how products or services are sold especially B2B. All the videos for his MLM were just guest speakers... talking... they never actually record an actual close taking place. I have never been taken on a B2B or conference group where I witness a Top Seller actually sell a product.

Testimonials are great when they can be witnessed. There's only so much talking that anyone can do before people start to catch on that nothing comes after all the talking. This book was torture for me.

My ex who knows how to sell based off the way he looks, presents himself, and the things he says would absolutely love this book. I dealt with him for about 2-3 years before I started to catch on that he was talking about this great future and how wonderful of a boyfriend he would be, and he sold me on such an amazing dream, only for every year he had an excuse as to why this relationship wasn't going anywhere at all. Not really.

That's basically what this book is to me. It's that one ex that sells you on this big, bright great future, and for all the ones out there that fall for it get tired of the loss, and the ones that thrive are the ones not at all sold on the product. They're sold on learning how to also sell people on a dream.

Those that sell people on a dream will win. Who cares if that dream is really obtainable as long as you can persuade people through the right conditions that it is obtainable. Pretty much those who succeed in B2B focus more on persuading people not the actual product itself.
Profile Image for Cheshire Cat.
119 reviews1 follower
March 1, 2025
I really enjoyed this book. Everything is written in plain tax and straightforward. I think this is one of the first books that is straightforward and I truly appreciate that because I don’t have to read it 500 pages in to know what the purpose of this book is. The author gives all the explanation and tools for success, and at the end it is the matter of our own desire, will and discipline to make sure that our business succeeds I think this book serves a great purpose, not only two people who are beginning their business, but also who are looking to succeed in network marketing, regardless of the field.
Profile Image for Cap.
115 reviews7 followers
May 9, 2022
Since Brian Carruthers and I work with the same international organization, I've been privileged to hear him speak on a number of occasions. He is a passionate and inspirational speaker, and I can now say the same thing about his writing. Not everything detailed here will be applicable for all network marketers, but there are countless nuggets of gold in these pages. Anyone reading can easily walk away with a new list of principles and practices that will benefit his or her business.
Profile Image for Ricky.
3 reviews
July 11, 2017
Talking about creating a vision and making it a reality. This book is fantastic, matter of fact I'm a read it again this month. From the first page it captures your attention on how they began to build there business. Took you through the ups and downs and what to do when on that emotional roller coaster. Great. Book
Profile Image for William Burage.
14 reviews3 followers
May 18, 2022
This is a great read for anyong in newtwork marketing or direct sales. This book covers almost anything you want to know or need to know about the network marketing field. Everything in this book may not apply to you and your company. I recommend this book to anyone just getting involved in this type of business. Great Read. ( Audible Read )
Profile Image for Matt Reynaud .
51 reviews
May 19, 2018
Honestly my wife bought me this book and I have no interest what so ever in network marketing yet I still found a bunch of great advice in this book. If you are into NWM I can’t imagine how you couldn’t gain value from this book.
87 reviews
January 24, 2021
Really the BEST book I have ever read on the subject

This book while written by someone in another company really sounds like one of our million dollar earners in our company.
An absolute A to Z manual that can be reread over and over.
2 reviews
December 30, 2022
Excellent!

This is my third network marketing opportunity and my first time hearing about this book. I saw so many things I was doing wrong. I'm so thankful for all the examples and stories given to help point me in the right direction. God Bless you Mr. Carruthers!
1 review
January 24, 2021
This is a must read!

The book really helps you find your weaknesses and get over them. It also helps you get over the fear of recruiting. Just do it!
4 reviews3 followers
May 27, 2021
If you are in NWM this book is gold! It will help you build your business the right way! I probably listened to this book 5 times in the last 4 weeks👊
Profile Image for Faloni ©.
2,391 reviews4 followers
January 28, 2022
Woke up to @ kisses <3 😘
This entire review has been hidden because of spoilers.
1 review
March 21, 2022
Despite the title, found some useful techniques applicable to general interactions and business and rapport building tips, in sales, in confidence, in teams etc.
Profile Image for Tina Thornton.
4 reviews
April 10, 2022
it’s was a quick read

Easy to read. Understandable. Network marketing follows the same format against them all. It’s a numbers game. Says the same as all others
3 reviews
August 5, 2022
Excelente libro...!

Este libro es un manual para los que pretenden convertirse en profesionales de las redes de mercadeo. Sencillo, de fácil comprensión. Es un excelente libro.
10 reviews
January 29, 2023
It had some good stuff in it which I shall use but the profession has changed so much over the last 2-3 years it is less relevant now .. in my view
Profile Image for Jimmy Ferneyhough.
156 reviews3 followers
June 17, 2024
This is a MUST READ for anyone in the business of moving people. Highly recommended.
Profile Image for Alexandrea Cheff.
23 reviews
January 7, 2025
This was so good I learned so much about network marketing. This book gave me so many ideas to help me grow my business
1 review
February 12, 2016
Wonderful tool

I'm so thankful I stumbled upon this book. Brian gives a turnkey approach to building a successful network marketing business which is just what I'm looking for as I begin to build my own team. I will be recommending every one on our team to read it for themselves.
Profile Image for Stuart Wiseglass.
3 reviews1 follower
October 15, 2017
One of the most comprehensive reads on building a successful and sustainable Network Marketing business that impacts thousands of lives. This should be our industry’s main go-to text book. So many different angles covered and explored. It will give you the how-tos (process related skills) as well as the mindset to succeed and achieve.
Profile Image for Deborah Cox.
5 reviews
October 1, 2019
Great advice on promoting and growing my business!!

Good tips and ideas for me to follow to reset my business. I learned a lot about the pitfalls and how to avoid them. I recommend this book if you are planning to start network marketing instead of pyramids that only pay those at the top!
Profile Image for Larry O'Connor.
Author 3 books1 follower
November 26, 2019
Mr Carruthers has done a great job of laying down the steps needed to succeed in the field of Network Marketing. He's someone who practices what he preaches in his book even to this day. After making millions in network marketing he still is in the trenches doing the daily work as an example to his organization. I highly recommend it.
2 reviews
December 17, 2014
If you looking for a scroll which teach how to be a top of the food chain,bingo it explain you every detail and step to connection people and make them for for you.but I'm still can't not figure out what kind of product are service he has been try sell and get a massive followers.
Profile Image for Jayson Olthoff.
10 reviews2 followers
May 27, 2019
This is one of the best books I read on building a team of associates. Brian continues to do the activities that he did in the beginning. Talk about "being the example" and continue to lead by doing.
Displaying 1 - 30 of 43 reviews

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