Reputation Strategy: How to get employees, governments, NGO’s and clients to support your business

by Yasen Guev

This book is an attempt to share my experience and recommendations on how to organize the interaction between a company and the external environment, how to structure the team, how to analyze, how to create and execute strategy and how to measure success/failure. This is a personal view on how to manage the internal and external environment of a business based on my time spend in Top management teams and working in companies that are part of big multinational groups. It doesn’t matter if you are just starting to climb the corporate ladder or you are on the top of it- this is a book for anybody that wants to know how companies should interact with society and want to know more on the role of Public relations, Internal communications, Corporate responsibility and Governmental affairs. You will find also a lot of information about company strategy and how it should be supported by Reputation Strategy.

159 pages, Kindle Edition

Published December 8, 2017