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The End of Guesswork: The Role of Data in Modern Marketing
Do your marketing efforts rely on your best guesses? Would you rather be a data-led marketer, working from hard facts and with a clear strategy? Learn how to improve your marketing, get ahead of your competitors, and enhance your career with this whistle stop tour of the modern marketing landscape, where data and marketing go hand-in-hand.
212 pages, Paperback
Published January 1, 2016
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