This book is recommended for instructors of college-level business courses, communication courses, and business communication courses. Those instructors should feel free to assign it as a course reading for students, who won't read it. Which is too bad, because this is the kind of book that we in the game like to call an "investment" - an investment in your future, so that you and your business don't become the next K-Mart.
How can you and your business avoid becoming the next K-Mart? By following the 4+2 formula for success that REALLY WORKS: Strategize, Execute, Cultivate, and Structure, plus (maybe) nurture talent, (maybe) get some leaders, (maybe) innovate, and (maybe) form partnerships (any two of the maybes are sufficiently adequate for REALLY WORKING). There is a lot to learn from this book, but if you learn nothing else, you will definitely learn the word "eleemosynary," which pops up on the second to last page out of freaking nowhere, and means, "relating to or dependent on charity; charitable." (As in, it would be very eleemosynary of you to still read the book even though I have already taught you the word eleemosynary).