平面設計：視覺比看看

by Alan Fletcher

A book of this grade is generally well kept and is in good shape to read and store. Sturdy spine, all pages intact physically. Solid cover. Might have acceptable shelve wear. Might, rarely, have very limited notes.

Genres: Design, Art, Nonfiction

112 pages, Paperback

Published January 1, 2009

About the author

Alan Fletcher was one of the most influential and best loved graphic designers of his time. In 1959, after success in America, he settled in London. He co-founded Fletcher, Forbes, Gill in 1962, which became renowned for sophisticated graphic design and enduring wit. Their branding for Reuters was used for over 30 years. In 1971, Fletcher co-founded Pentagram, then in 1991 set up his own company. He was Designer of the Year in 1993 and became Consultant Art Director at Phaidon. He wrote a number of books including 'The Art of Looking Sideways' (2001). In 2006, a major retrospective of his work was held at London's Design Museum, where his graphic archive is now held.

Reviews

[Matthew · Rating 4 out of 5]

'We were asked to write a book on graphics, but unfortunately we are not writers.'

A book that shows by examples – though I wonder how much of the intention expressed in the introduction would come across from those examples to a non-design audience. The examples shown are excellent, fun, and engaging; and i'm sympathetic to the views in introductory text. It's thought provoking, /but/, i'm not convinced it comes together fully.

Definitely worth a 'read'.